Want to make a difference connecting with the workers and employers of BC? Join our
Marketing team as a digital marketing advisor. You’ll support our online presence through digital platforms and build and strengthen relationships with internal and external stakeholders by developing key social media and digital marketing strategic plans that deliver on the WorkSafeBC Experience (our corporate brand) of promoting workplace health and safety throughout the province.
What you’ll do
As a digital marketing advisor you will:
Develop and provide expert planning for multi-channel marketing strategies to enhance customer experience and build brand presence through content including social media and digital marketing
Manage a variety of on-going digital marketing programs such as continuous improvement (analytics), online contact strategy, newsletter, email program, and social media seeding and monitoring
Facilitate and provide direction and clarity to projects and programs requiring digital marketing expertise
Provide leadership in promoting the WorkSafeBC Experience throughout the organization and support internal client departments, ensuring the corporate identity is maintained by developing and implement service experience strategies
Prepare and present information regarding our corporate brand, overall marketing initiatives, and corporate campaigns to various audiences throughout our organization
Conduct market research and use the results to guide the direction of marketing strategies and campaign plans
Is this a good fit for you?
We’re looking for someone who can:
Develop and manage project budgets and schedules, as well as maintain templated processes on the initiation of new projects
Use effective verbal and written communication skills to communicate marketing strategies to senior management and other stakeholders throughout the organization
Support clients by managing expectations, addressing barriers, and solving problems by accessing internal or external resources
Use effective verbal and written communication skills and influence others to achieve objectives
Think and act strategically and identify creative and innovative approaches, ideas, and solutions
Your experience and educational background:
A degree in marketing, communications, or business administration
A minimum of six years of experience in the field of marketing, creative services, or communications
Demonstrated ability to use digital marketing and brand strategy practices
Knowledge of social media, email marketing, and digital CRM best practices, approaches, and platforms
An equivalent combination of education, training, and experience will be considered
Who are we?
At WorkSafeBC, we’re dedicated to promoting safe and healthy workplaces across B.C. We partner with workers and employers to save lives and prevent injury, disease, and disability. When work-related injuries or diseases do occur, we provide compensation, and support injured workers in their recovery, rehabilitation, and safe return to work. We also work diligently to sustain our workers’ compensation system today and for future generations. We’re honoured to serve the 2.33 million workers and 231,000 registered employers in our province.
What’s it like to work at WorkSafeBC?
It’s challenging, stimulating, and hugely rewarding. Our positions offer tremendous diversity and excellent opportunities for professional growth. Every day, the work we do impacts people and changes lives. What we do is important and so are the people we do it for.
Being part of WorkSafeBC means being part of a strong, committed team. Along with a competitive salary, your total compensation package may include vacation, optional leave arrangements, health care and dental benefits, and contributions toward your retirement pension. As a member of our team, you'll have access to services and benefits that can help you get the most out of work — and life. Learn more about what we offer.
We’re an inclusive and accessible employer, committed to employment equity objectives, and we invite applications from all qualified individuals. Please note that this position is restricted to those legally entitled to work in Canada.