Digital Communications Officer

Department of Advancement Communications and Marketing

Calling all digital savvy communicators! Queen’s Advancement is recruiting a Digital Communications Officer who can help engage our audience in support of the university.

Reporting to the Associate Director, Advancement Communications and Marketing, with accountability to the Manager, Alumni Marketing and Communications, the Digital Communications Officer is responsible for the development and implementation of strategic and targeted communications to alumni and benefactors. The Digital Communications Officer develops feature stories, correspondence, as well as coordinates and manages content across all online Advancement communications channels. The incumbent will combine strong technical skills relating to web-based communications, social media, system and performance reporting, and emerging technology related to the Advancement website(s) and digital communications channels.

This position requires the incumbent to occasionally work evenings and weekends.

Duties of the Digital Communications Officer:

• Creates and manages writing projects that support the objectives of the Advancement Communications and Marketing unit. Meets measurable objectives, identifies benefactor audiences, tactics, messaging and evaluates to ensure communications activities support fundraising and engagement objectives.
• Interviews alumni, donors, faculty, senior administrators, staff and students to gather information for written and online products.
• Supports efforts to build and enhance Queens’s image through communications by creating content that can be integrated into the department’s channels. Works as part of the communications team to identify opportunities for new stories and strategic application of stories.
• Ensures adherence to standards for written (print and online) communications for the Office of Advancement through proofreading, consistent use of language and the Queen’s Style Guide.
• Builds reporting based on social media and website analytics toinform content strategy and website navigation.
• Produces and maintains an Advancement-wide website management plan with goals, milestones, metrics, approval processes and costs.
• Develops policies, guidelines, and templates to encourage cooperation and coordination across Advancement and campus.
• Works with Information Technology Management to assess and recommend strategies for ongoing maintenance. Ensures the necessary tools are available to support implementation strategies.
• Provides necessary training to staff and regular troubleshooting for the Office of Advancement website(s).
• Participates in planning meetings and works with staff in the Office of Advancement and across the university to ensure consistency of messages and tactics.
• Contributes to and implements a content update strategy to ensure all Advancement digital communications channels and content are current and relevant.
• Determines and recommends performance measures for Advancement’s digital communications channels.
• Provides quarterly reports to the Associate Director and members of the Advancement Leadership Team on the performance of Advancement’s digital engagement with stakeholders.
• Undertakes other duties as delegated in support of the unit or department.

Qualifications Required

• Undergraduate university degree, preferably at the honours level, with a focus on communications.
• Minimum three to five years of professional experience working in a marketing/communications setting or a post-secondary institution setting.
• Experience in developing, designing, and managing large-scale multi-user websites.
• Demonstrated experience in communications and marketing strategy development, including project management principles, practices, project evaluation and budgeting.
• Proven experience writing and editing in a variety of formats.
• An understanding of accessibility issues and federal and provincial legislation pertaining to electronic communications regarding accessibility, privacy and electronic security and anti-spam.
• Consideration will be given to an equivalent combination of education and experience.