Digital Communications Manager - Waterloo, ON | University of Waterloo | | 06/12/12
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Digital Communications Manager Full-Time

Location: Waterloo, ON
Company Name: University of Waterloo
Category: Communications, Marketing / Strategy

Department Description
The Registrar's Office is involved in all aspects of academic life, including undergraduate student recruitment and marketing, admissions, enrolment, examinations, development and application of academic policies, and convocation. The office facilitates the recruitment and timely admission of highly qualified undergraduate applicants; secure production and maintenance of accurate student records on which student progress toward degree requirements is based; the administration of provincial student aid and bursaries; the administration of UWaterloo's locally administered financial aid guarantee; the management of merit-based scholarships and awards; financial aid counselling; prudent use of classroom space through the creation of class schedules that support the multi disciplinary character of the curriculum and the interests of  students; the creation of the examination timetable and the administration of final examinations; the organization and execution of convocation ceremonies; and a central source of information, help and services as they relate to these tasks and responsibilities.

The Manager, Digital Communications is responsible and accountable for the development, implementation and management of electronic media strategies in support of the overall goals of the Registrar’s Office (RO). The Manager monitors, identifies and evaluates emerging technologies and opportunities and provides department-wide thought leadership on digital and web-based marketing and communications.  This position will establish and foster collaboration with a number of campus partners - contributing to the strategies that are institutionally adopted, and which significantly impact the audiences the RO serves.

The Manager serves as a strategic leader to the RO, setting the direction for the RO’s overall digital presence including best practices for web architecture and social media.  The Manager will develop and manage, in collaboration with RO leadership, an electronic media strategy that reflects the needs of the RO audiences. In alignment with the strategy, the Manager develops, and leads a tactical electronic media plan to focus efforts on the areas of greatest priority and keeping in mind the many audiences of the RO as well as the overall goals of the institution.

Proven ability to build consensus, foster teamwork among a variety of stakeholders, and lead integrated project teams is essential.  Previous experience supervising employees and a proven ability to influence, collaborate with, lead and motivate others is necessary. Demonstrated understanding of best practices in information architecture, navigation, user interface, usability, accessibility standards and testing. Knowledge of Microsoft Office products, including Word and Excel, PowerPoint and other graphics and/or presentation software, CMS (Drupal) or another content management system. Bachelor’s degree required with a specialization in digital media or a related field; a suitable combination of education and experience in digital media would also be considered.

Who May Apply
The University of Waterloo provides maximum opportunity for promotion and transfer of regular, ongoing full and part time staff. Internal staff members interested in applying for any of the internal career opportunities must apply using the online application process, found on our website at:  If there are no qualified internal applications, a decision may be made, no earlier than seven working days from the posting date, to seek external candidates.

Employment Equity
The university respects, appreciates and encourages diversity. Applications from all qualified individuals are encouraged.

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