Digital and CRM Marketing Specialist - Ajax, Ontario | VW Credit Canada, inc. | | 12/06/15
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Digital and CRM Marketing Specialist Full-Time

Location: Ajax, Ontario
Company Name: VW Credit Canada, inc.
Category: Communications, Marketing / Strategy

Are you a car enthusiast?  Does the idea of working for a company that represents two phenomenal brands, Volkswagen and Audi, rev your engine?  Are you passionate about CRM and digital Marketing and are a data junkie?  This may be the perfect opportunity for you!

Job Summary

The Digital & CRM Marketing Specialist will manage primary and secondary research projects along with the development and utilization of database/CRM tools to support the future business development and marketing initiatives for Audi Finance and Volkswagen Finance. The Digital & CRM Marketing Specialist will provide key insights to facilitate the development of marketing strategies that are customer driven, value focused and profit/growth oriented. He/she will also contribute to appropriate marketing strategies to drive customer loyalty and awareness of the various branded financial services products and services offered through Audi Finance and Volkswagen Finance.

Job Responsibilities

  • Identify and manage consumer and dealer research initiatives to contribute to the definition of key target markets, appropriate marketing strategies, and optimal product design
  • Manage/perform customer profiling and identify appropriate appending of demographic, psychographic, and other key variables to support profiling/analysis of the existing Audi Finance and Volkswagen Finance portfolio
  • Coordinate the integration of co-brand database information into the various data systems to permit a 360 degree view of each household’s relationship with Audi Finance and Volkswagen Finance
  • Play a key role in the appropriate evaluation, review, negotiation, engagement, and management of key vendor and agency partner relationships
  • Develop annual research/segmentation plans for Audi Finance and Volkswagen Finance based upon strategic input from key stakeholders and other team members
  • Represent the Marketing and Business Development department in Audi Finance and Volkswagen Finance customer centralization and database initiatives to ensure that customer-centric and co-brand information is integrated and available for marketing initiatives
  • In cooperation with other members of the marketing team, develop opportunities to leverage databases in one-to-one targeted marketing communications, from business-rule driven web content to email marketing to direct mail communications
  • Continually review secondary research to gauge consumer behaviour trends and competitive trends that impact Audi Finance and Volkswagen Finance business

QUALIFICATIONS (Skills, Experiences & Education)


Required: Bachelor’s degree in Marketing or related major


  • 4 – 7 years professional CRM and/or Marketing experience related to financial products and services
  • 2 – 5 years professional Marketing communications experience specific to automotive financing
  • Proven experience in developing effective marketing communications programs
  • Captive Finance experience an asset

Desired Experience:

  • Ad agency experience or direct experience managing an agency relationship
  • Familiarity with Silverpop or equivalent email provider
  • Experience with Web Analytics Programs
  • Bilingualism (French and English)


  • Demonstrated project leadership (preference for being able to lead more than one simultaneously)
  • Strong organizational skills; detail, analytical orientation
  • Exceptional creativity and the ability to “think outside the box”
  • Excellent communications skills – both written and oral
  • Strong understanding of graphic and design principles and an appreciation for effective design and layout
  • Ability to travel
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