Digital Account Director

Hooplah Inc., Toronto, Ontario

Hooplah Inc., a leading provider of social media and digital marketing services, is seeking an Account Director to join our dynamic team.

What’s All The Hooplah About?

Primary Responsibilities

• Develop, manage and grow an assigned set of accounts
• Build and maintain strong client relationships
• Responsible for account P&L
• Create work back schedules and client contact reports when required
• Maintain Excel spreadsheets pertaining to BCR’s, dashboards and campaign analysis
• Guide and manage production, development, administrative and creative requirements
• Drive outcomes, profitability and productivity across your accounts
• Develop and deliver client presentations and/or lead strategic discussions
• New Business development support including PPT decks, written and oral presentations
• Responsible for day-to-day client activity, status meetings and communication
• Media planning aligned with client marketing strategy
• Track and maintain job status using task management/docketing software

Required Qualifications

• 3+ years of Account Director experience working with accounts with media budgets in excess of $150K/year.
• Solid understanding of social media advertising and marketing, including trends and media types (owned, earned, paid)
• Excellent customer service skills
• Ability to be flexible in a changing work environment and work well under pressure
• Skilled at analyzing data, deriving insights and building creative output to meet client objectives
• Strong written and oral communications skills
• Strong analytical and problem solving skills
• Superior ability to manage and organize multiple projects and deadlines concurrently
• Provide strategic guidance on identifying and engaging with media, analysts and influencers
• Proficient in Microsoft Office
• Google Analytics experience
• Ability to work independently as well as in a team environment
• Advanced knowledge of digital strategy along with a competent level of technical ability
• Be informed and able to discuss digital trends and current industry issues
• Be aware of and able to articulate client's digital strategy
• Ad Words Certification, familiarity within the Google framework, and a strong working knowledge of French is a plus