Design Lead - Toronto | Cabinet Office | | 02/06/23
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Design Lead full-time

Location: Toronto
Salary: $70,820 - $102,046 Per Year
Category: Design
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The Job

Our mission at the Marketing and Creative Strategy Branch is to work with our ministry partners to provide best-in-class marketing, social media, and media planning and buying services for government programs and initiatives.

We are committed to enhancing government marketing by bringing more services in-house, to deliver campaigns and strategies. We want creative people who can collaborate and deliver concrete results for complex, interesting problems.

The Design Lead will help develop creative strategies to support government marketing campaigns. From brief to final delivery, the Design Lead will oversee all aspects of the creative presentation of marketing materials, including conceptual development, production, and brand consistency

If you have diverse skills, can balance many responsibilities and want to work in an exciting, fast-paced environment, then look no further!

The Ministry

Cabinet Office < > is the Premier's ministry. It provides the Premier and his Cabinet with advice and analysis to help the government achieve its priorities.

The Division

The Marketing, Enterprise Services and Insights Division is our new, integrated enterprise service delivery and capacity-building division. The division provides strategic, enterprise-wide marketing services and capacity building that will support continuous improvement activities and improve performance throughout the Communications community.

The Branch

The Marketing and Creative Strategy (MACS) < https://www.infogo.g..?id=201057 > Branch in Cabinet Office Communications is a full-service, one-window partner for all marketing and communications needs. The branch offers complete end-to-end service, from marketing support and copywriting, to video, photo and design services, as well as strategic guidance and oversight of social media.

OPS Commitment to Diversity, Inclusion, Accessibility, and Anti-Racism:

We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful and equitable workplace.

We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.

Visit the OPS Anti-Racism Policyhttps://www.ontario...ism-policy) and the OPS Diversity and Inclusion Blueprint (https://www.ontario...-blueprint) pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario’s Human Rights Code (http://www.ohrc.on.c..ights-code). Refer to the application instructions below if you require a disability-related accommodation.

The Ontario Public Service (OPS) is one of Ontario's largest employers and is the non-partisan arm of the Government of Ontario. In 2019, the OPS set a goal to achieve parity with the Ontario labour force by 2025 for the most underrepresented groups in OPS senior leadership, including people with disabilities. We seek to develop an inclusive workplace by recruiting, developing, and advancing people of all abilities and promote an environment where everyone has access to workplace resources and accommodations to reach their fullest potential.

As one of Ontario's largest employers, the OPS believes in and celebrates diversity in talent and is dedicated towards recruitment for persons with lived and living experience of disabilities. The Ontario Public Service is an inclusive and equity employer and will provide accommodations under the Human Rights Code.

What can I expect to do in this role?

As the Design Lead, you will:

  • Develop creative strategies and concepts for digital and social media marketing campaigns.
  • Design and produce multi-media creative assets for online and offline media channels.
  • Research and implement advertising, graphic design, usability, accessibility trends and best practices for government internal and external communications.
  • Provide feedback and direction to ministries and program areas on marketing products, branding initiatives and event materials.
  • Work closely with marketing, development, and social media teams on integrated projects.
  • Ensure consistent use of visual identity and brand standards and educate ministry staff on design best practices.
  • Implement accessibility in digital documents, including HyperText Markup Language (HTML) and Cascading Style Sheets (CSS).

Location: Toronto

How do I qualify?

Graphic Design Experience:

  • You have demonstrated experience designing branding and marketing campaigns and collateral, from concept to completion
  • You have demonstrated experience in the strategic and conceptual development of creative advertising and social media campaigns
  • You have demonstrated experience with the Adobe Suite of products, including Adobe Photoshop, Illustrator, AfterEffects, Animate and InDesign
  • You have demonstrated experience adhering to, and applying, visual identity and brand guidelines
  • You have demonstrated experience developing print products (invitations, brochures etc.) and event materials

Current Trends, Technologies and Languages:

  • You have knowledge of design, media and communication trends/technologies and languages
  • You have knowledge of communications and design principles and practices
  • You have knowledge of accessibility best practices for online and print design
  • You have demonstrated experience with HTML and CSS for building web content and digital ads
  • You have demonstrated experience using current online and media production application and software, technology, techniques and practices involved in producing digital media, print and web content, event media design and production, as well as digital protocols and applications
  • You have knowledge of hardware, including cameras, printers and scanners, to format data and integrate software with technology, evaluate and recommend purchase of equipment to operate and instruct others in use of equipment

Interpersonal and Communication Skills:

  • You have strong oral and written communication skills
  • You have excellent interpersonal and customer service skills
  • You have strong relationship management skills to liaise with senior executives on high-riority and potentially sensitive projects
  • You have strong organization skills to manage priorities and produce work within tight timelines
  • You have demonstrated the ability to be flexible and work independently or as part of a team
  • You have demonstrated experience exercising tact, discretion and political acuity when working with senior staff

Project Management Skills:

  • You have strong project management skills, including developing project plans, establishing priorities, settling schedules, creating measurement reports and providing costs, as required
  • You have demonstrated the ability to coordinate, conceptualize and execute a variety of projects in partnership with management and staff

Salary Range: $70,820 - $102,046 Per Year

Additional information:

· 1 Permanent, 99 Wellesley St W, Toronto, Toronto Region


· Please include link(s) to your portfolio and/or samples of your work if completing an application to apply for the role.

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