Demand Generation Marketing Manager
Launched five years ago as a female-founded startup, Flytographer is the fastest growing consumer services startup in Canada. We have been called the “future of travel photography” by Conde Nast Traveler. Every day, we live and breathe the joy of travel, capturing and sharing inspirational stories of our customers from around the world.
With thousands of potential leads every month, we are scaling quickly and are looking for an inventive, goal-oriented Demand Generation Marketing Manager to join our team and help us reach travellers around the world, and become their trusted partner in memories for life. This is an opportunity for someone who wants to be part of something big and transformative, someone who will play a critical role in driving our success.
As the Demand Generation Marketing Manager, you will own the construction of programs that will drive high-quality leads into our funnel, efficiently and at scale. Our ideal candidate should be ready to build and own their own program with a dedicated budget from the ground up, leverage the skills of those around them to continually improve it, and be excited to hit ever-evolving growth targets consistently.
You will have the opportunity to lead and collaborate on every aspect of our demand gen program, including strategy, execution, design, promotion, sourcing & development, content, and measurement.
Build and scale our demand generation program from the ground up
Achieve (and exceed!) targets for inquiries and bookings on a consistent basis
Create and execute multi-channel lead gen campaigns (FB, Google, Pinterest, referral, email) that drive high-quality leads into our acquisition funnel. Your goal will be to lower CAC and optimize across existing channels and investigate new channels.
Discover scrappy and creative ways to drive huge marketing impact
Directly attribute revenue to your strategies and measure the ROI of your efforts
Work cross-functionally with your colleagues in marketing, design and engineering to develop campaigns that go well beyond the industry standard
Consistently experiment and test your way to success, using a nimble, data-driven approach to finding wins and iterating on success
Mentor and coach your team members on developing a growth-oriented mindset
3+ years experience with developing and operating acquisition and demand gen programs, ideally at a B2C ecommerce or travel company
The capacity to define goals, initiate projects independently and prioritize your own work
A proven track record of exceeding targets and delivering value, with the data to prove it
Use Excel and third party attribution tools to analyze, identify and implement optimizations for online marketing campaigns
Produce daily, weekly and month-end creative and campaign performance reports, and additional ad hoc analysis as required
The ability to work as part of a scrappy marketing team and use the skills of those around you to amplify your efforts
Strong analytical aptitude - you can develop your own reports and lead others through them
Excellent communication skills, obsessive attention to detail and high level of ambition and drive
The ability to thrive and move fast in a constantly changing and challenging environment
World-class SEO and SEM skills and experience
Experience with marketing automation, and CRM tools and advanced CRO strategies
The capacity and desire to continuously learn and grow your skills
It’d be even cooler if you had:
Experience with Active Campaign and BI software
Experience using Google Data Studio
Experience with lead scoring
An understanding of agile development processes and sprints
Stock options (equity) in a Canada’s fastest growing consumer services startup
Competitive health benefits
Generous & flexible vacation
A culture that values diversity, gratitude and drive/passion.
Casual dress code
Convenient downtown location, in a beautiful light-infused, brick-wall office that is close to great coffee shops and restaurants.
Freedom to self-direct your learning and professional development
Daily chances to make a difference by solving real problems
We thank you for your interest in joining the Flytographer team! Please note that only those who are selected for an interview will be contacted.