Demand Generation Marketing Manager - Vancouver | Absolute Software | | 14/04/15
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Demand Generation Marketing Manager full-time

Location: Vancouver
Company Name: Absolute Software
Category: Marketing
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Demand Generation Marketing Manager – Vancouver
We are currently looking for an organized, result- driven, self-motivated Demand Generation Marketing Manager to create and execute integrated demand generation programs to build a pipeline of sales-ready leads and qualified opportunities. Reporting to the Director, North American Field Marketing, this position will work closely with our web marketing team, product marketing, sales and third party vendors to define and execute integrated campaigns.

Accountabilities will include:

  • Build, execute and measure a quarterly marketing plan focused on net new customer acquisition
  • Deliver leads and qualified sales opportunities to exceed quarterly quotas
  • Develop and manage a quarterly demand generation budget
  • Using Eloqua, oversee marketing automation campaigns including drip and nurture programs and customer communications
  • Drive CRM data stewardship, ensuring integrity of account records in CRM, including lead data and opportunities
  • Provide accurate project reporting on all content marketing activities to senior management and external stakeholders as appropriate
  • Ensure campaign KPIs are met and targets are delivered
  • Conduct market research to determine prospects’ critical business issues and focus on topics that address those needs as they align with our core solution competencies
  • Research, recruit and develop long-term relationships with speakers, educators and industry experts from many different sources, including LinkedIn and industry publications
  • Write compelling email invitations, create email schedules and ensure accuracy and deliverability

What you’ll need:

  • Minimum 5+ years’ experience in field, demand generation or campaign marketing role in a high-tech B2B software organization
  • Demonstrated ability to achieve and exceed goals in an automated closed-loop environment
  • Knowledge of best practices in B2B demand generation, marketing automation and lead conversion, nurturing management
  • Ability to think strategically, but also have exceptional attention to detail
  • Strong analytical and quantitative capability to determine program effectiveness, ROI, forecasting
  • Confident, positive, energetic, professional and team-oriented attitude
  • Superior interpersonal, communication and problem solving skills
  • Self-motivated with ability to prioritize and manage competing demands in fast paced environment
  • Familiar with marketing automation systems (ideally Eloqua)
  • Experience with Microsoft Dynamics CRM
  • Strong writing skills, with ability to write persuasive marketing copy
  • Strong communicator with ability to multi-task effectively and efficiently

Why work for us

We are one of the biggest software companies headquartered in downtown Vancouver. We are an award-winning employer of choice recognised as one of the Top Small and Medium Sized Employers in Canada and one of the British Columbia’s Top Employers. Our office is located in the financial district where we have great views and are close to public transit, shops and restaurants. We encourage career growth from within and promote people internally. Absolute is an exciting and fun place to work with great social events & holiday parties and company sponsored sports teams such as soccer, hockey, cycling and softball. Our kitchen is fully stocked with free pop & gourmet coffee, fresh fruit delivered every Monday and free pizza every month. Employees can also take a timeout in our newly decorated and awesome chill room. To learn more about what it’s like to work at Absolute, please visit the careers section of our website at

Absolute Software is an equal opportunity employer.

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