Customer Acquisition Manager - Newmarket | XE.com Inc. | FreshGigs.ca | 04/05/17
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Customer Acquisition Manager Full-Time

Location: Newmarket
Company Name: XE.com Inc. ()
Category: Marketing / Strategy, Online Marketing, SEO/SEM

This is an exciting opportunity to join an already successful company in a period of exponential growth. We are looking for someone who thrives in the digital space and has a passion for online growth channels and has experience using data to drive decisions made as close to the customer as possible. You are someone who thrives on the hunt for customers in the digital space and is an expert at leveraging their digital acquisition toolbox (primarily organic- SEO, ASO) to drive growth and revenue. You are the kind of person who implicitly understands digital levers at your disposal and are passionate about trial, testing and optimization to drive performance.

If you are a strategic thinker with a passion for driving accelerated customer goals, we want to hear from you!

Responsibilities for the Customer Acquisition Manager include:

  • Develop and implement tactics and strategies to hit customer acquisition and overall revenue goals.
  • Implement global strategies and marketing acquisition programs, and identify opportunities for localized approaches as needed.
  • Tactics include site/app optimization and regular AB testing, SEO, SEM, case study development, and more, to achieve goals.
  • Work directly with cross functional and partner organization teams in developing an A/B testing regimen designed to continuously optimize and drive customer acquisition as well as testing of product positioning, and marketing messaging through all properties (site, app, mobile web).
  • Develop, pilot and implement new strategic customer acquisition and on-boarding programs.
  • Implicitly understand and measure how digital acquisition programs contribute to business performance and growth, and builds a loyal customer base.
  • Oversee the tracking and reporting of online marketing activities
  • Develop tracking reports, such as traffic, conversion, and user analysis for various digital media platforms to understand the performance of each digital touch point.
  • Utilize website tracking tools to analyze customer behavior to support online acquisition and digital campaigns.
  • Create and execute an effective strategy for Search Engine Optimization (SEO), ASO, business campaigns and other digital marketing activities.
  • Work with broader marketing team and partner organizations to create opportunities and initiatives to achieve revenue targets and cost efficiencies.
  • Stay apprised of Internet related developments and market trends in the Finance/Currency Exchange industry and establish ongoing monitoring of relevant competitor activity and product offering.
  • Support global/regional digital marketing projects.

Qualifications for the Customer Acquisition Manager include:

  • At least 5-7 years of proven experiences in marketing demonstrating broad internet business knowledge with a strong concentration in customer acquisition and rapid growth initiatives.
  • BA/BS in Marketing, Business, Analytics or related field. MBA preferred.

Requirements for the Customer Acquisition Manager include:

  • Exhibits strong balance of creativity and analytical skill.
  • Strong analytical and quantitative skills; strong bias towards data-based decision making. Proven ability synthesizing full funnel analytics, testing (such as A/B and multivariate) and customer insights into successful marketing strategies.
  • Experience launching new benefits/features/products globally/regionally.
  • Experience with paid search or mobile ad networks required.
  • Experience working at a leading global company in a regional based role, as a strong partner to local colleagues and global partners.
  • Excellent verbal and written communication skills including presentation creation and delivery
  • Strong communicator with experience of working with founder stakeholders as well as managing direct reports.
  • Excellent people and organizational skills required.
  • Strong interpersonal skills, absolute team players.
  • Excellent communication, collaboration, and planning skills; demonstrated success building buy-in for an innovative and bold vision.
  • Excellent customer experience intuition; demonstrated success in creating innovative and user-friendly, customer-facing campaigns.
  • Experience with paid search or mobile ad networks required.
  • Proven experience in online growth through acquisition channels for an ecommerce site or pureplay business.
  • Strong communicator with experience of working with founder stakeholders as well as managing direct reports.
  • A digital champion who can build excitement for the opportunities that digital has to drive exponential growth for an already successful business.
  • Online, digital, or app, direct marketing experience, ideally at a manager level or higher.
  • Experience with B2B/B2C demand generation, direct response marketing, customer acquisition program development, management and optimization, organic growth tactics and strategies.
  • Strong analytical and quantitative skills; strong bias towards data-based decision making. Proven ability synthesizing full funnel analytics, testing (such as A/B and multivariate) and customer insights into successful marketing strategies.
  • Expert level proficiency in analyzing & utilizing data to make fact-based recommendations to improve overall strategies.
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