Creative writer / marketing specialist full-time
Our team is looking for a creative writer with marketing background, to help us plan and create appealing content on various platforms including: websites, social media, blogs, packaging, marketing literature, prints, adverts, etc.
About Connekta
Connekta Design Solutions is a one-stop brand and design consultancy. We stand behind some of Canada’s leading medical cannabis brands. Having the expertise in both the medical cannabis industry and the world of luxury brand design, we work closely with our clients to help them envision their brands unique proposition in this quickly up and coming marketplace. We then translate this vision into packaging, websites, and a full spectrum of marketing strategies and assets. Unlike other design companies, we also take care of packaging, budgeting, logistics and marketing operations, so that our clients can focus on what they are really good at … running their business :)
About the Job
Things that you will be writing content for:
Brand concept
Packaging
Website
Advertisement/promotion
Social media
You will be working directly under the design manager, and be very involved in every step of the project. We are a small team which means that we will be hands-on in every aspect. You will attend every client meeting and brainstorming session to help the creative team narrow down the direction as well as executing on the spot content planning, which will then be translated into appealing copywriting that will inspire our designers. You then will work hand-in-hand with the designers to produce various artifacts which encapsulate the vision and values of the clients.
Guided by our senior business consultant, you will be generating engaging industry-specific content on social media, and help to produce/proof read/edit weekly blogs and publications that generate buzz, or share knowledge and insights.
Requirements
Degree or diploma in communications, marketing, creative writing or other relevant area
2-3 years relevant work experience – preferably on both agency and client side
Knowledge of trends and best practices for content production
Experience working with designers
Experience in writing for all platforms: web/digital, social, video, print, blogs, ad copy and infographics, and creating content relevant for defined target audiences
Patience and diplomacy to handle multiple rounds and levels of content review
Excellent proofreading and editing skills
Experience in measurable content production and strategy is a plus (SEO/adwords/online campaigns)
Interest in learning more about medical cannabis, no judgment. Being a cannabis user yourself is a big plus!
- Excellent solution-based mentality, problem solver, team player, flexible.