Creative Director - Persuasive/Demand Marketing Team lmno - Saskatoon | LMNO | | 22/10/21

Creative Director - Persuasive/Demand Marketing Team lmno full-time

Location: Saskatoon
Company Name: LMNO ()
Category: Copywriting / Writing, Design, Marketing
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Creative Director- Persuasive/Demand Marketing Team lmno

If you think a reasonable response rate is how many swipes you get on Tinder, or a solid call to action is “Free Britney!” this may not be the right job for you.

On the other hand, if you love immersing yourself in an environment of creativity, strategy, and innovation while leading the creative direction of national campaigns designed to generate a response from a target audience… then keep reading.

Unlike traditional advertising, Direct or persuasive marketing doesn’t just broadcast to an audience; its purpose is to understand the audience, and to connect with and speak to them personally. Almost as if every piece of communication, whether it is an email, brochure, SMS text message or website, was designed specifically for them.

Balancing strategic and creative thinking with interpersonal skills, you champion innovative concepts designed to work alone or in tandem to persuade an audience to take action. Whether using emotive imagery to connect with an audience, understanding the way that a user engages with a specific medium and ensuring its design takes advantage of this or using language to ask someone to:

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You understand the line between creative expression and commercial reality—You also have an innate need to to keep growing and learning, both in areas involving marketing but also about the psychology of the consumer (i.e.) what makes people tick).

You thrive in a deadline-driven environment (Yes, we realize this is a commonly used phrase but we really live it, and we really love it) and we have a culture which is people focussed, a hell of a lot of fun and we really support each other as a team.

In this role you will (responsibilities)

Collaborate with a team of experienced persuasive marketers

Lead a designer and writer, as well as helping inspire a studio team to produce high-quality communications, from concept to execution, generating an expression of ideas across multiple forms of media including digital, email, web, social, mobile.

Provide innovative solutions to creative problems, be a thought leader to our team and to our clients and serve as the go-to person when persuasive marketing solutions are needed.

Lead the creative process during and after new persuasive marketing opportunities and pitches.

Communicate effectively in a cross-functional team, creating and leading presentations for clients and then at times developing the tools to allow clients to lead other stakeholders.

Develop strong client relationships and be seen as a true partner with a deep understanding of persuasive marketing, a client’s business and product offerings.

Champion strategically-lead persuasive marketing ideas that align with the agency’s goals and client’s expectations.

Partner effectively with teammates in Strategy, Client Services, and Media to bring the best of you and your team to our clients and the work.

Work with a team of studio artists – even when you’re not always on the same projects.

Maintain the quality and consistency of the creative deliverables across all mediums.

Present work to our clients and their stakeholders with knowledge and expertise.

Be a champion for our culture and lmno values.

Skills and experience

Minimum 8 - 10 years of experience in an agency environment developing and leading persuasive marketing campaigns for B2B and B2C communications.

Strong interest, knowledge and passion for consumer behavior

A stellar portfolio that shows creative range and exceptional attention to detail using technology and a key focus on persuasive/direct marketing including email, digital campaigns, and video.

Demonstrable ability to produce work that is engaging, using persuasive marketing tactics which are both creative and strategic, consistent in style and quality, and on brand, while avoiding typical marketing jargon.

Experience collaborating on building presentations presenting work remotely, as well as in person.

Is this you (we really hope so)?

Please submit your resume and portfolio with at least 5 work samples that demonstrate your creative thinking and your ability to communicate and approach challenges in a dynamic way to ATTENTION: Garnet McElree, Chief Creative Officer

Only those qualified for an interview will be contacted.

Can’t wait to hear from you!

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