Country Manager - Vancouver | Clearly | | 09/01/13
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Country Manager full-time

Location: Vancouver
Company Name: Clearly ()
Category: Business Dev/Sales, Marketing
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At we pride ourselves on having a team comprised of talented, innovative and dynamic individuals who are driven by an inner desire to be and produce the best.  In other words, we rock!

We are listed as one of BC’s Top 55 Employers all thanks to our progressive employee benefits, thriving corporate culture and cool work environment.  To succeed on our team you must have an entrepreneurial mindset that likes to embrace challenges, and also understands the potential of the Internet as a revolutionary tool in providing a better way to buy eyewear.

With that being said, now is your chance to join our team. is seeking a dynamic individual to add to the success of our Marketing team.  If you have a work hard, play hard type of personality then we are the right fit for you!

Key Responsibilities of a Country Manager:

  • Overseeing the acquisition, engagement, and retention efforts using a variety of marketing techniques while understanding and maximizing the lifetime value of our customers
  • Communicate the website’s brand values and identity through multiple channels including working with the company’s public relations and social media specialists
  • Manage & analyze critical data surrounding channel sales performance
  • Develop messaging and positioning to maintain competitive differentiation and market leadership
  • Highlight marketing opportunities based on market insights and competitive activity - intimately understand customer needs, sales successes/challenges, and root causes
  • Drive targeted marketing efforts such as glasses promotions and sale campaigns that offer compelling experiences to our customers
  • Create a long term growth strategy for the Australia, New Zealand and UK Markets
  • Research and identify new opportunities for media planning and purchasing to distinguish the organization as the clear leader in online optical goods
  • Measure and analyze new and existing customer sales performance
  • Manage pricing and develop strategies to maximize margin
  • Create sales reports for members of the Executive Team and organization in addition to quarterly presentations
  • Exercise flexibility in a constantly moving, young, emerging company that requires adaptability under changing market conditions and new information
  • Thrive among strong colleagues who value creativity and curiosity
  • Dive in head first with a willingness to take on any task needed at any level to elevate the company to great heights

Characteristics of a Successful Candidate:
• A minimum of 5 years experience in a brand or product marketing role
• Strong business and financial acumen (preferably in an online environment)
• A related university degree is required
• Superior analytical and problem resolution skills
• Extensive online advertising experience, including in-depth knowledge of:
o Email Marketing
o Data-feed/CPC
o Affiliate Marketing
o Display/Banner Ads

Prime Skills and Experience:

  • Extensive background in on-line marketing and retailing, and launching new web brands
  • Make recommendations to senior leaders and influence decisions by creating business plans and developing options with relevant analysis
  • In depth knowledge of the optical market would be considered an asset
  • Experience with online channel optimization and resource allocation based on cross channel performance comparison
  • Experience and background in brand or product management
  • Proven ability to execute successful marketing and promotional campaigns
  • Overall experience in driving sales through an on-line channel
  • Proven ability to resolve issues by developing and analyzing solution options

Personal Characteristics and Competencies:

  • Committed to Personal Excellence – Committed to excellence and innovation in the workplace.  Motivates and encourages others to achieve personal excellence through their positive energy.   Enthusiastic and optimistic demeanor
  • Team Player – Ability to work in a multi-disciplinary, high-energy, fast-paced, and pressured environment.  Has an honest, open and consistent approach to working with others with excellent interpersonal skills
  • Communication – An active listener and strong verbal communicator.  Possesses well-developed written communication skills.  Especially able to communicate technical information clearly and concisely.  Ability to analyze sales trends and provide detailed reports clearly understandable to all members of the executive team
  • Leadership Skills – Progressive, strategic-thinker capable of making value-added contributions.  Employs an entrepreneurial out-of-the-box approach.  Ability to build and motivate a high functioning team.  Highly collaborative yet decisive management style. Takes a strategic approach to the business but will lead by example.  Will have a strong sense of emotional intelligence
  • Technically Competent – Seeks to stay current and be at the leading edge of his/her field.  Is known to be a highly proficient problem-solver
  • Solutions Orientation – Seeks to develop solutions to meet today and tomorrow's business issues and challenges

Employee Perks:

  • Employee Share Ownership Plan – company matches contributions 100%
  • Extended medical benefits
  • MSP coverage
  • 2 weeks paid vacation, after 2 years of employment – 3 weeks paid vacation, after 4 years of employment – 4 weeks paid vacation
  • Opportunities for career growth and development
  • Translink Employer Pass Program (discounted transit pass)
  • Company discount on contact lenses and glasses
  • Group activities (past events: paintball, beach BBQ, Playland, dinner cruise)
  • Chance to drive a Prius for 3 months
  • Discounted gym membership
  • Refer a friend and get $500!

Applying for this position will allow you to be a part of something incredible.  Clearly Contacts is a Canadian owned and operated company that thrives on a culture where we believe if you can envision it, you can do it.

We thank everyone who took the time to apply for this position, however, only qualified applicants will be contacted.

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