Company Overview:

As a company that is constantly evolving and striving to be a leader in our industry, we offer employees the opportunity to grow with us. We value dedication to continuous improvement and learning, a strong work ethic, social and personal responsibility, and work-life balance. We provide competitive wages, comprehensive benefits, training and mentorship in a dynamic work environment.

JOB OVERVIEW:

The Corporate Marketing Manager holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy, which includes all brands managed by the corporation.

KEY RESPONSIBILITIES:

• Development and implementation of annual marketing plans corporately, for all business units and other corporate brands
• Ensuring that the marketing objectives for Leavitt Machinery and any affiliates are implemented by the marketing team
• Oversee campaigns, events, traditional and digital marketing, new product introductions, data collection and integration with CRM
• Work closely with the various business units and other corporate brands to define marketing materials and programs
• Guiding the day to day activities of the marketing team, including hiring, coaching, workloads, schedules and deadlines
• Manage social media presence and direct programs to improve social media reputation and recognition
• Offer expert advice to develop innovative advertising, public relations, social media and events
• Develop and manage marketing budgets
• Negotiate with media partners to guarantee advantageous contracts
• Monitor progress and submit performance reports
• Conduct general market research to keep abreast of trends and competitor’s marketing movements
• Duties as may be assigned

QUALIFICATIONS:

• Bachelor’s degree in sales, marketing or business administration
• Minimum Five (5) years of related experience with progressive management experience
• Professional Marketing Designation is considered an asset
• Thorough knowledge of web analytics (e.g. Google Analytics, WebTrends etc.) and Google Adwords
• Experience working with CRMs
• Confident, driven and dynamic leader
• Entrepreneurial mindset with the ability to spot original branding opportunities
• Excellent leadership and organizing skills
• Analytical and creative thinking
• Demonstrate excellent communication and interpersonal skills