Conversion Optimization Specialist - Newmarket | XE.com Inc. | FreshGigs.ca | 22/02/17
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Conversion Optimization Specialist Full-Time

Location: Newmarket
Company Name: XE.com Inc. ()
Category: Marketing / Strategy, Online Marketing, SEO/SEM

XE’s Conversion Optimization Specialist is responsible for collaborating with stakeholders and driving conversion optimization to deliver on growth targets across XE’s organic digital channels. This self-motivated, goal oriented, and data-driven individual will research, develop, and execute evidence-based plans that are customer-centric, brand consistent, and align with XE’s vision, values, and purpose.

Responsiblities include:

  • Develop a deep understanding of customer segments, needs, and behaviours
  • Map free-to-premium customer journeys across channels, devices, and products
  • Leverage data insights to identify conversion and cross-sell opportunities
  • Collaborate with stakeholders to design, develop, and execute CRO strategies
  • Translate customer needs into value and communicate to appropriate parties
  • Structure, build, and track tests on web and app pages via our testing platform
  • Test product descriptions, calls-to-action, page layouts, page designs, and flows
  • Report on weekly and monthly CRO progress through KPI reports and test logs
  • Transform qualitative and quantitative test results into actionable business insights
  • Ensure site optimization strategy aligns with SEO, content, and brand guidelines
  • Increase conversion rates of free-to-premium flows to achieve growth targets
  • Support team with ad-hoc analysis requests

Requirements include:

  • Experience in a web analytics role with CRO required
  • Experience using data to identify actionable insights to improve performance
  • Highly analytical and experienced in running A/B, Multi Variant tests
  • Experience in web analytics programs and BI platforms
  • Proficiency in copywriting preferred
  • Results driven individual that can reliably meet goals & deadlines
  • Affinity for solving complex challenges
  • Highly motivated, resourceful problem solver with the ability to lead and interact effectively with cross-functional teams
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