Conversion Optimization Specialist full-time

XE’s Conversion Optimization Specialist is responsible for collaborating with stakeholders and driving conversion optimization to deliver on growth targets across XE’s organic digital channels. This self-motivated, goal oriented, and data-driven individual will research, develop, and execute evidence-based plans that are customer-centric, brand consistent, and align with XE’s vision, values, and purpose.

Responsiblities include:

• Develop a deep understanding of customer segments, needs, and behaviours
• Map free-to-premium customer journeys across channels, devices, and products
• Leverage data insights to identify conversion and cross-sell opportunities
• Collaborate with stakeholders to design, develop, and execute CRO strategies
• Translate customer needs into value and communicate to appropriate parties
• Structure, build, and track tests on web and app pages via our testing platform
• Test product descriptions, calls-to-action, page layouts, page designs, and flows
• Report on weekly and monthly CRO progress through KPI reports and test logs
• Transform qualitative and quantitative test results into actionable business insights
• Ensure site optimization strategy aligns with SEO, content, and brand guidelines
• Increase conversion rates of free-to-premium flows to achieve growth targets
• Support team with ad-hoc analysis requests

Requirements include:

• Experience in a web analytics role with CRO required
• Experience using data to identify actionable insights to improve performance
• Highly analytical and experienced in running A/B, Multi Variant tests
• Experience in web analytics programs and BI platforms
• Proficiency in copywriting preferred
• Results driven individual that can reliably meet goals & deadlines
• Affinity for solving complex challenges
• Highly motivated, resourceful problem solver with the ability to lead and interact effectively with cross-functional teams