Contract Brand Manager - Toronto, ON | Weight Watchers Canada | | 16/06/11
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Contract Brand Manager contract

Location: Toronto, ON
Company Name: Weight Watchers Canada ()
Category: Account/Project Mgmt, Design
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Minimum 5+ Years Tier I CPG Experience

The Contract Brand Manager's responsibilities include: Brand Strategy and Positioning, New Product Introduction, Communication Strategy, Direct Mail, Market Research, Media Planning, Channel Strategy (Doctor program, etc.) and Promotion Strategy.

He/She will focus on two main areas: supporting the B2B (promotions, programs, POS, pricing, etc.) and launching new Products. Other responsibilities/projects may arise.


  • Drive profitable growth: identify, evaluate and pursue opportunities to drive growth through execution of various short and medium-term Marketing tactics while increasing profit ($ and margin); measure each program and asses ROI and recommendations moving forward
  • Build Brand equity as measured by Awareness, Loyalty, Brand Share, referral and Image tracking; as measured in Global OmniBus tracking and other research (Awareness/Attitudes, Segmentation, Copy testing etc)
  • Support the Annual Planning cycle via Business Review and development of Marketing, Promotion & Product Calendars, and Pricing Strategies.
  • Recommend Product Innovation strategies and lead execution of new product launches; work with the multifunctional team; lead the critical path and execution from working through product claims, regulatory approval, packaging and product development, Launch Recommendation (including financials) and tracking of launch success
  • Demand planning: work closely with finance to forecast Products demand.
  • Develop Media and Promotions strategy through advertising copy and strategy planning.  Work through outside agencies to execute the plan.
  • Generate new local ideas to profitably build the brand and figure out how to integrate into the marketing mix and/or test
  • Use project management tools to process complex, multi-functional efforts.
  • Demonstrate strong written and oral communication
  • Evaluate promotion ROI using known analytical techniques, and draw conclusions/insights to make tangible recommendations from the resulting data.
  • Assesses threats through maintaining extensive knowledge of category competitive set and adjust marketing strategy appropriately.
  • Build strong relationships with other members of brand team and Business Unit.


  • Minimum requirement includes an Undergraduate Degree in business and/or related area
    • Minimum of 5 years in CPG with proven track of turning around or building brands through strong strategies and innovation
    • If possible, also 2-5 years experience in Retail sales
  • Demonstrated advanced level analytical, planning and organization skills
  • Demonstrated advanced level of creativity aligned with marketing or sales programs
  • Proven ability to apply strategic principles in relation to brand equity, Marketing and Product Calendar development and execution
  • Proven Commercial thinking with evidence of P&L expertise, including cost minimization and value maximization.
  • Experience in addressing and solving difficult challenges while maintaining strong relationships
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