Minimum 5+ Years Tier I CPG Experience

The Contract Brand Manager's responsibilities include: Brand Strategy and Positioning, New Product Introduction, Communication Strategy, Direct Mail, Market Research, Media Planning, Channel Strategy (Doctor program, etc.) and Promotion Strategy.

He/She will focus on two main areas: supporting the B2B (promotions, programs, POS, pricing, etc.) and launching new Products. Other responsibilities/projects may arise.

PRIMARY RESPONSIBILITIES:

• Drive profitable growth: identify, evaluate and pursue opportunities to drive growth through execution of various short and medium-term Marketing tactics while increasing profit ($ and margin); measure each program and asses ROI and recommendations moving forward
• Build Brand equity as measured by Awareness, Loyalty, Brand Share, referral and Image tracking; as measured in Global OmniBus tracking and other research (Awareness/Attitudes, Segmentation, Copy testing etc)
• Support the Annual Planning cycle via Business Review and development of Marketing, Promotion & Product Calendars, and Pricing Strategies.
• Recommend Product Innovation strategies and lead execution of new product launches; work with the multifunctional team; lead the critical path and execution from working through product claims, regulatory approval, packaging and product development, Launch Recommendation (including financials) and tracking of launch success
• Demand planning: work closely with finance to forecast Products demand.
• Develop Media and Promotions strategy through advertising copy and strategy planning.  Work through outside agencies to execute the plan.
• Generate new local ideas to profitably build the brand and figure out how to integrate into the marketing mix and/or test
• Use project management tools to process complex, multi-functional efforts.
• Demonstrate strong written and oral communication
• Evaluate promotion ROI using known analytical techniques, and draw conclusions/insights to make tangible recommendations from the resulting data.
• Assesses threats through maintaining extensive knowledge of category competitive set and adjust marketing strategy appropriately.
• Build strong relationships with other members of brand team and Business Unit.

POSITION REQUIREMENTS:

• Minimum requirement includes an Undergraduate Degree in business and/or related area
  • Minimum of 5 years in CPG with proven track of turning around or building brands through strong strategies and innovation
  • If possible, also 2-5 years experience in Retail sales
• Demonstrated advanced level analytical, planning and organization skills
• Demonstrated advanced level of creativity aligned with marketing or sales programs
• Proven ability to apply strategic principles in relation to brand equity, Marketing and Product Calendar development and execution
• Proven Commercial thinking with evidence of P&L expertise, including cost minimization and value maximization.
• Experience in addressing and solving difficult challenges while maintaining strong relationships