Channel Sales & Marketing Director - Vancouver | Central 1 Credit Union | | 30/04/12
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Channel Sales & Marketing Director Contract

Location: Vancouver
Company Name: Central 1 Credit Union ()
Category: Business Development, Marketing / Strategy

Channel Sales & Marketing Director

Business Development & Delivery Department

(Temporary Full-Time Position, up to 12 months)

When you’re passionate about what you do and where you work, the rest comes easy. That’s the culture at Central 1 Credit Union, and that’s precisely what we’re looking for from you. Supporting nearly 200 member credit unions across British Columbia and Ontario, we’re the backbone of the credit union system in both provinces – taking care of everything from online services and product development, to payment processing, trade association services and more.

Our team of nearly 600 employees represent some of the most innovative, passionate individuals you’ll ever meet; people who honestly care about the organization, its members and each other. In other words, people who love what they do.

The Channel Sales & Marketing Director is responsible for the conception, development, implementation, and management of the Direct Channel Sales and Marketing strategy to enable Central 1 clients to grow their customer-base and share of wallet through the online channel.  This role will be focused on creating programs and services to enable Central 1 clients grow in their markets through a combination of online sales strategies and marketing tactics delivered through the clients’ websites using Central 1’s MemberDirect services.  This role requires a senior strategic thinker, with a consulting background and experience with online conversion and marketing within the financial or retail services industries, capable of conceptualizing and developing strategies and tactics, as well as executing them.  Once the services are setup, you will also be required to deliver the programs and services to Central 1 clients with the support from marketing, communications, relationship management, product management and client implementation teams.


You should have a university degree in business, marketing and/or technology, along with a minimum of 10 years of experience of which at least 3 years is focused in implementing online sales and marketing tactics to help B2C businesses grow.  In addition, you must have experience in website analysis and usability, web analytics, search engine optimization and online advertising, leading to online conversions.  Demonstrable results are required.

You must demonstrate highly developed B2B consulting, analytical, problem solving, organizational, time management and budgeting skills, as you will be responsible for ensuring projects and tasks under their control are implemented on time, on budget and to client satisfaction.  Excellent written, oral communication and presentation skills are necessary tools to success.

You will be providing provide thought leadership with developing and implementing channel strategy and tactics for financial institutions, as well as developing pricing strategies and tactics.  You should have the ability and desire to explain, teach, coach, and generally enable Central 1 clients to use our tools to achieve measureable results over the long-term.  Other required qualifications include knowledge and understanding of project management principles, methodologies, tools and techniques.  Experience using social media for sales and marketing is an asset.

As much as we believe in working hard, we also believe in personal growth and taking time for ourselves. Accordingly, our total rewards philosophy amounts to one of the best compensation and benefits packages in the industry – from performance-based incentives and extended benefits.

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