Brand Manager - Toronto, ON | Kao Canada Inc. | | 30/05/14
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Brand Manager full-time

Location: Toronto, ON
Company Name: Kao Canada Inc. ()
Category: Communications, Marketing
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The Brand Manager is responsible for overall accountability for brand P&L and development of Marketing plan including advertising, new concepts, forecasting, budget management, and sales analysis for a specific portfolio.


  • Ensure the strategic integrity of Brand based on Brand strategies, modified as required for the Canadian environment.
  • Consistent with these strategies, develop and implement a detailed annual Brand Business Plan, assume responsibility for achieving all the Brand profitability objectives as detailed in the annual Budget /ETR, taking corrective action as necessary.
  • Develop consumer marketing plans and advertising campaigns, based on global creative development modified as required for the Canadian consumer, to profitably build consumer equity in the brands concerned.
  • Develop long-term brand strategies including planning for and launching new products simultaneous with U.S. launches where appropriate.
  • Maintain in-depth knowledge of Core Category to ensure both Consumer and Customer marketing programs are optimized.
  • Perform strategic analysis and consumer segmentation analysis as appropriate.
  • Budget and control all marketing expenditures related to portfolio.
  • Communicate brand marketing initiatives to the customer business team, logistics, customer service and the leadership team.
  • Working with the marketing group, the customer business team, R&D, package development, PR and creative agencies and media planning, execute the consumer marketing plans (including new product launches) and advertising campaigns.
  • Assist in development of key account presentations for: new product launches; annual merchandising and promotional plans; consumer sales and share trend data, new strategic initiatives.
  • Using syndicated share data and POS data; generate conclusions about promotion effectiveness, shifts in consumer behavior, long term market trends.
  • Present business opportunities, derived from data analysis, to the leadership team where applicable.
  • Develop Assistant Brand Manager to maximize efficiencies and execution of plans; coaching and leading as required.


  • Bachelor’s Degree
  • Three to five years’ experience in managing a brand portfolio in consumer packaged goods as well as managing a direct report
  • Extensive experience owning brand P&L and developing marketing plans
  • Experience with Nielsen reporting and analyzing current business and competitive trends
  • Ability to influence and work in a cross-functional environment
  • Relationship builder with strong interpersonal and communication skills
  • Superior strategic acumen:  ability to recognize and act upon Brand and Customer strategies and to evaluate performance based on strategic goals
  • Thorough knowledge of Marketing and Sales principles as well as a basic understanding of the role that each functional area (Logistics/Customer Service/Finance) plays in achieving objectives
  • Excellent analytical abilities
  • Strong oral, written and presentation skills.
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