The Consumer Marketing Team provides marketing expertise in developing marketing strategies and activities to increase Wrigley's market share for each brand.
The Brand Manager has input and execute into the brand strategy and the development and execution of the brand plans to drive company growth and profit. The Brand Manager works with the entire cross-functional team (customer, category, sales, finance and supply chain) and outside agencies towards delivering brand contributions to the business.
Develop, execute and own the strategic brand marketing plans and tactics to build overall brand strength and consumer awareness while contributing towards the organizations growth and profit objectives.
New Product launches & analysis:
Lead and/or support the development and execution of tactical plans, including promotional plans, sampling, media, customer marketing roll-out and support, etc., ensuring they are ‘on strategy’ and support the broader strategic brand marketing plans toward generating trial usage for new or improved products or building consumer awareness and usage for existing items.
Actively involved in the development of advertising and other creative in support of building brand awareness and performance; guide outside agency relationships to ensure third party advertising and media activities are aligned to the strategic brand message and deliverable; evaluate advertising copy for degree of creativeness, effectiveness and ‘on strategy’, and provides critical evaluation and suggestions.
Share & Volume Analysis:
Monitor and evaluate the ongoing results associated with brand performance including volume, market share, distribution trends and other data, to understand and effectively communicate brand performance and assess the impact of specific tactical plans and decisions on the brand while recognizing and recommending adjustments to specific activities that are not driving the desired outcomes
Financial & Budget Management:
Evaluate the financials associated with different brand programs and initiatives and handle the day-to-day activities associated with maintaining the brand budgets, including the review and approval of related expenses associated with brand support (media, promotion, advertising, etc.)
Work closely with marketing research, advertising agencies and R & D to develop effective consumer plans; use research results to gain greater consumer insights and to apply those insights toward making better and more informed decisions concerning general marketing programs and support; participate with marketing research to gain greater consumer information in support of brand extensions, marketing programs and new products.
Lead cross-functional teams involved in the creation or support of brand extensions and the development and execution of marketing programs and initiatives; ensure that all functional and/or line groups are properly represented and participating in a coordinated and focused effort.
3 - 5 yrs previous work experience in Consumer Packaged Goods (required)
University Degree (required), preferably in Business/Marketing/Brand Management
New product innovation management experience (required)
Marketing/business expertise (required)
Project Management skills (required)
Experience of leading cross-functional teams (required)
Expert at AC Nielsen (required)
Experience in advertising and media planning; working with agencies (required)
Marketing research experience (required)