Our rapidly growing team is made up of self-motivated individuals who prosper in a fast-paced environment. We are seeking a creative, tech-savvy and self-driven “full stack” Digital Marketing Specialist to fuel our growth from start-up to scale-up.

As our Digital Marketing Specialist, your main responsibility will be in assisting with executing our company-wide digital marketing strategy for our products, apps, events and more. Reporting to the Director of Growth, you will become an expert in our protocols and products in order to effectively communicate their value propositions to the wider marketplace. You will also lead the management of our many online social communities, working with internal and external resources to communicate with our many thousands of passionate fans and followers.

This role is in a startup environment, in a very fast-paced and rapidly-changing industry. The right candidate will be flexible and able to quickly adapt to change.

At Blockmason, you’ll enjoy:

• A competitive salary with benefits and the opportunity for advancement
• Guidance and mentorship as you continue to enhance your digital marketing skills and knowledge of the blockchain industry
• A flexible, inclusive working environment where a healthy work-life balance is encouraged

What you will do:

• Help to develop, adhere to and enforce Blockmason’s digital brand standards
• Assist with the creation, distribution, placement and localization of a variety of different types of content for both internal and external use
• Assist with the management and execution of our paid media and digital advertising efforts across a variety of platforms
• Lead the maintenance, growth and health of our many online communities and social media
• Assist with the marketing side of the planning, promotion and execution of virtual and in-person events
• Maintain and grow your own awareness and knowledge of industry-related developments through research
• Analyze and report on our marketing data through the building of live dashboards, presentations and other means
• Most importantly, develop your own ideas, creative insights, feedback and opinions to contribute to our digital marketing strategies and efforts

REQUIREMENTS

The best candidates for this role will:

• Be a diploma or degree holder in marketing, digital marketing or a related field
• Have a minimum 2 years of work experience in digital marketing in the technology industry, or a combination of 3 years of work experience and co-op/internship experience
• Have been personally following and/or investing in the blockchain, cryptocurrencies and/or ICO markets for at least 1 year
• Have experience with data analysis and digital analytics, especially with tools such as Google Analytics and Google Data Studio
  Please note: a high preference will be shown to candidates who are Google Analytics certified or have other analytics certifications
• Have experience with digital advertising in platforms such as Facebook Ads, Twitter Ads, Google AdWords, LinkedIn Ads and other display or retargeted ad systems
  Please note: a high preference will be shown to candidates who have certifications such as Facebook Blueprint, Google AdWords, Google Display Advertising, Google Video Advertising and other digital advertising certifications
• Have experience with content marketing, including topic and content development, content calendar ownership, working with freelance writers and content placement
• Have experience with social media and community management, specifically with Facebook, Twitter, LinkedIn, Reddit and chat-based groups such as Telegram
• Have experience with email marketing campaigns and development tools, such as Mailchimp
• Have experience with video marketing through platforms like YouTube
• Preferably, have some experience with digital media creation and editing using Adobe Photoshop and other tools in the Adobe Creative Suite
• Have exceptional project management skills with the ability to prioritize tasks, manage projects and focus without missing fine details
• Be high-energy with a positive attitude with an entrepreneurial spirit. We mean it, you must want and thrive on ownership and accountability!
• Have excellent written and verbal communication skills in English, with a high attention to detail and accuracy

At Blockmason, we believe that job descriptions are not firm "checklists", as our roles are transient and evolving. If you feel that you can demonstrate you have what we need, please get in touch.