We are looking for a dynamic individual looking to take the next step in their marketing career to lead our B2B marketing engine. Your primary goal is to generate qualified leads, then help educate and nurture them during their purchasing journey by generating the right web content and support materials. This is an amazing opportunity to own a B2B marketing program at a fast moving start-up with the support of seasoned sales and marketing executives.
Content Generation: Generate the best website, blog posts, sales support materials and other content to help tell our story and educate our prospects. We would love a great writer.
PR/Analyst Relations: Build relationships with media and analyst contacts and pitch great content to those contacts.
Demand Generation: Compliment our outbound sales program with retargeting, sem and other demand gen techniques.
Measure & Learn: Be passionate about measuring where we put our time and money, and help us optimize all of our marketing channels.
We are a startup, so there are going to be a million other things that need to get done
Bachelor’s Degree or equivalent experience in a related field
2+ Year experience, ideally at an enterprise technology company
Familiarity with the Adobe Creative Suite. Account-based marketing experience is also a plus.
Some familiarity with best practices in enterprise demand generation tactics including retargeting, content marketing, CPC, SEM, and SEO)
Experience administering a website with a CMS/WMS
Excellent organization skills and attention to detail
*** Portfolio and marketing writing samples appreciated w/ application
FI.SPAN is an Enterprise SaaS FinTech start-up which makes it easier for Banks to deploy new financial products and services. Founded in 2016 by dynamic and successful FinTech Entrepreneur Lisa Shields, we are on a mission to fundamentally change the way that companies bank while building Vancouver’s next anchor company. FI.SPAN’s offices are located downtown in the MNP Tower with access to state of the art amenities along the scenic shores of Coal Harbour.