Associate, Marketing & Events - Vancouver | Ardenton Capital Corporation | FreshGigs.ca | 03/08/17
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Associate, Marketing & Events Full-Time

Location: Vancouver
Company Name: Ardenton Capital Corporation ()
Category: Communications, Marketing / Strategy, Public / Investor Relations

About You

You are an intermediate marketing communications professional that loves to juggle multiple projects and coordinate exceptional events. You aren’t afraid to get into the weeds to execute successful events, and marketing communications campaigns. You thrive on variety.

About the Opportunity

Reporting to the Vice President, Finance, the Associate, Marketing & Events will be responsible for the implementation of the company’s global marketing strategy for corporate and regional offices. This includes events, communications, marketing to the organization’s key audiences: current and prospective portfolio companies; business community influencers; current and prospective investors. They will take a hands-on approach to execute projects related to the corporate website, public relations, investor relations, and all related corporate branding events and programs.

Responsibilities

Events

  • Organize participation in industry-related conferences and trade shows
  • Organize investor AGM meetings and prospecting events
  • Plan and implement company summits, speaker series, conferences and regular networking events

Marketing Strategy & Branding

  • Implement a comprehensive growth marketing strategy including a focus on brand messaging, website content, SEO, social media, and advertising/marketing activations
  • Coordinate and maintain all marketing materials, in accordance with the Brand Toolkit
  • Optimize online presence, including directory accuracy and third-party reviews
  • Manage marketing and sponsorship budget
  • Organize delivery of marketing collateral
  • Manage creative agencies for key strategic projects
  • Implement and maintain systems to track and measure all marketing initiatives to evaluate effectiveness and ROI

Communications

  • Coordinate regular communications with key stakeholders (including whitepapers and videos)
  • Ensure press release distribution lists is up to date
  • Ensure CRM database is up to date
  • Create and distribute press releases to local media
  • Work closely with investor relations to implement the selling experience

Key Requirements

  • University degree in Marketing, Communications or a related business field
  • 6+ years of marketing and communications experience – emphasis on events
  • Successful track record of implementation of marketing strategy
  • Experience managing the execution of integrated marketing campaigns
  • Experience in the financial industry considered an asset
  • Energetic, hands-on and results-driven, from project development and planning through to implementation
  • Excellent communication skills, both written and verbal
  • The ability to work collaboratively in a fast-paced, unique and high performing culture
  • Strong interpersonal skills, able to partner effectively across different levels and departments within the organization
  • Strong organizational skills with demonstrated ability to take initiative, prioritize, solve problems and meet deadlines
  • Ability to develop and maintain a professional rapport with clients, investors, consultants, and team members
  • Self-motivated, high energy individual with the ability to motivate others
  • Ability to manage multiple and complex priorities.
  • Superior Microsoft Office skills, familiarity with graphic design
  • Ability to work occasional overtime
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