Associate Brand Strategist, Canada - Toronto, ON | Twitter | | 03/04/17
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Associate Brand Strategist, Canada Full-Time

Location: Toronto, ON
Company Name: Twitter ()
Category: Advertising / Branding, Online Marketing

The Brand Strategy team at Twitter works with the world’s top brands and their agencies to develop creative marketing activations.  As the resident expert “storyteller,” the Associate Strategist’s role is critical to align innovative, creative uses of the Twitter platform and the advertiser’s marketing objectives.  Associate Brand Strategists work directly with Strategists, designers, and technical producers to collaborate with Twitter’s Sales teams on a  tailored list of strategic accounts.  The ideal candidate is ambitious and seeks a challenging work environment, motivated by a fast-paced, always-on, start-up environment.  The Associate Brand Strategist should possess strong creative and design skills, as well as seasoned experience crafting compelling storylines and data-supported presentations to help drive revenue.  The role will be based in Toronto.

Success in this role means:

  • Developing creative, executable, measurable, concepts that meet client objectives... and most of all are appropriate for the target audience(s)

  • Collaborating with creative and technical colleagues to develop, test, incubate, execute, and measure business-driving ideas for specific brand clients

  • Facilitating a collaborative strategic and creative team by inspiring, listening to, editing, and molding the direction of the work

  • Help Head of Brand Strategy, Brand Strategist, and sales teams by providing creative marketing solutions to drive Twitter’s business, becoming a valued resource to clients and their agencies who see you as a key advisor

  • Effectively working cross-functionally, building relationships with a number of internal teams, from product to legal to communications and media partnerships so we can jointly create and publicize amazing work on the platform

  • Leading the creation of compelling decks and idea storylines often including presenting the idea directly to clients and/or agencies

  • Identifying, building, and maintaining relationships with creative agencies who work with key clients with the objective of helping them understand how to get the best out of the platform

  • Exemplifying the values of the global Brand Strategy team who contributes to success outside of your immediate geographic region and exemplifies the core values of the company and team

  • Oversee the execution of large and custom programs and assist the Brand Program Manager in ensuring deadlines are met and obstacles are removed

  • Support a small roster of clients that may change on a quarterly basis.  Supporting the clients includes maintaining a close ear to the ground regarding all facets of your clients’ business, where possible, know their business and their customers better than them


  • 3-5 years experience in digital media and marketing at an agency, platform, publisher, and/or brand.  Demonstrated experience in designing and implementing creative digital media programs at scale that drive brand awareness and high user engagement

  • Deep understanding of digital user experiences and how to collaborate with creative and technical experts to bring them to life

  • Experience leading and managing clients; managing small teams of people is a plus

  • Experience building custom presentations

  • Ability to run data pulls and message effectively within proposals Strong design/formatting aesthetic

  • Strong customer service and solution-focused attitude, including interpersonal skills

  • An understanding of Twitter's promoted products and overall advertising model

  • Proficient computer skills (Keynote, PowerPoint, Word, Excel)

  • Fluency in French an asset, but not required

  • BA/BS degree, but life experience is also valued

We are committed to an inclusive and diverse Twitter.  Twitter is an equal opportunity employer.  We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

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