Account Manager, Social Media - Toronto, ON | North Strategic | | 20/10/14
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Account Manager, Social Media Full-Time

Location: Toronto, ON
Category: Communications, Public / Investor Relations, Social Media

Account Manager – Social Media

North Strategic – Toronto Office

About Us:

Voted Top 10 Agency in Canada in 2013, we are a communications agency that drives social and earned media programs for our clients. We bring mass media coverage, word-of-mouth buzz and social media marketing together with brand strategy and storytelling to help propel our clients’ business forward. We are a passionate, entrepreneurial group with a wide range of consumer marketing, brand building and corporate communications experience. At North, we are committed to building long term client relationships and making life as easy as possible for our clients.

Our office’s open concept means you are in the fold right away, and that’s exactly the dynamic we like. Be ready to have a voice and make it heard either in a boardroom brainstorm, working an event or literally calling across the office to a teammate.  We’re an agency all about taking risks, thinking big and hold a true belief that good ideas can come from anywhere.  Oh and did we mention? No. Time. Sheets. The North Strategic team is too busy focusing on strategy, pitching and executing the best campaigns with the biggest impact for our clients so we’ve left the timekeeping to the watchmakers of the world.

Position Responsibilities:

  • Building strategic social media campaigns to grow client communities

  • Writing: social media posts, internal/external emails and other communications

  • Community management: developing & tracking editorial calendars for Brand Channels

  • Improving the search ranking, and extending the reach, of client content in a meaningful way

  • Building visual content based on brand objectives

  • Ongoing tracking of industry & brand best practices

  • Building strategic client documents to meet quarterly campaign objectives

  • Leading brainstorming sessions

  • Research and analytics: tracking content performance and making timely suggestions on how to optimize

  • Liaising with Brand community members to filter any customer services-related issues to client

  • Building social advertising strategies to support client campaigns; ability to place and track ads across social media platforms (Facebook, Twitter, Google AdWords for video)

  • Participating in forecasting and managing budgets for a specific set of client accounts

  • Tracking cost variations and keeping the team and managers abreast of changes; suggesting solutions to any issues

    Our ideal candidate will also possess the following:

  • 3-5 years of experience in a social media agency or SEM environment

  • Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies or a related field

  • Excellent leadership and communication skills, dynamic, team player

  • Superior time management and organizational abilities

  • Strong proficiency in social platforms (Facebook, Twitter, YouTube, Instagram, Tumblr, etc…), effective measurement frameworks for social programs

  • Experience in running social advertising campaigns

  • Refined understanding of community management

  • Proficiency in Photoshop is an asset

  • Influencer relations is an asset

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