Web Content Strategist - Ottawa, ON | Bank of Canada | FreshGigs.ca | 07/06/16
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Web Content Strategist full-time

Location: Ottawa, ON
Company Name: Bank of Canada ()
Category: Communications
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Web Content Strategist, Bilingual (French/English) – Bank of Canada – Ottawa, ON

The Bank of Canada’s award-winning team is looking for a “best of class” Web Content Strategist for a full-time role in Ottawa, ON.  This Digital Content Strategist will work alongside internal stakeholders, team designers, UX-experts, web developers and others across the organization, using their extensive experience creating useful and usable content across multiple channels.

A day in the life of a Web Content Strategist at the Bank of Canada:

  • Stay on top of industry trends and assist in developing knowledge across teams
  • Analyze the effectiveness of web content patterns on the Bank’s multiple websites and recommend improvements
  • Work in collaboration with others across the Bank to deliver sound strategies that support user needs
  • Develop and present strategic arguments and insights to transform complex information into useful and usable content
  • Oversee the governance of web content and our operational publishing cycle
  • Participate in the development, execution and evaluation of social media communications strategies for the Bank; maintain and enhance current and new social media and online offerings
  • Manage a team of Content Administrators and act as a mentor to deliver a consistent approach to the development of web content
  • Actively train team members and recommend improvements to address technical debt or content debt
  • Ensure content management practices are consistent and that information is easily accessible

Aside from being able to provide leadership, coaching and best practices for building websites that work, the Digital Content Strategist is more likely to be successful in this role if they:

  • are open and collaborative
  • take nothing at face value
  • are willing to lean into evolving technology platforms to find ways of making our digital communications simple and clear
  • are dedicated to help people finding the information they need

The required skills and qualifications:

  • Bilingual English and French essential (linguistic requirement: minimum starting level - functional in second official language (training may be provided to help the selected candidate reach the required level of fully functional)
  • University Degree or an equivalent combination of education and experience in a relevant discipline (i.e., information systems and design, library studies, information management, digital media design, communications)
  • A minimum of three years of content strategy experience, preferably in a large organization (to include strong knowledge of content management and web publishing tools (e.g., google analytics, CMS and social media)

And the extras that would make you more than ideal for this role:

  • A portfolio that demonstrates the ability to lead the development of effective content for both general and highly specialized users
  • Basic knowledge of web development tools and software, software for prototyping and content design tools
  • Outstanding interpersonal skills to interact professionally with a diverse group of clients and staff
  • Ability to meet deadlines while working on multiple tasks—often under pressure and with shifting priorities
  • Excellent organizational skills and the ability to work in a continuously evolving environment where the external context changes daily
  • Demonstrated ability to produce content that balances business requirements with the needs of users
  • Success in improving the culture and process for developing content at a large organization
  • A love of writing for the web and continuously improving day-to-day processes
  • Knowledge of Canada’s financial industry and the bank of Canada’s different business functions


  • Condition of employment: Candidate must be eligible for reliability status.
  • Priority will be given to Canadian citizens and permanent residents.
  • Relocation assistance may be provided, if required.
  • For more information on key benefits, please visit http://www.bankofcan..ca/careers
  • Only the candidates selected for an interview will be contacted.
  • The Bank of Canada benefits from the unique perspectives, attributes and talents of its diverse workforce. We offer flexibility to accommodate the needs of our employees and candidates. The Bank of Canada is committed to employment equity and actively encourages applications from qualified men and women, including Aboriginal peoples, persons with disabilities and members of visible minorities.

We will ask you to complete a mandatory questionnaire during the application process.

Compensation: The Bank offers a competitive total compensation package with starting salaries, based on qualifications, generally ranging between $72,168 and $84,904* (annually) (job grade 16).

*Where the Bank has needs for specialized skills, it may offer higher cash compensation to exceptional candidates.

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