WHO WE ARE

Point Blank is a full-service creative agency that brings together best practices in traditional advertising, digital campaigns, and community organizing.

Point Blank works as an integrated team across studios in Victoria, Vancouver, and Ottawa. Our team is an incredible group of progressive creatives and campaigners who have all chosen to work at Point Blank for the same reason it was founded: to help progressive movements and causes build effective tools and winning campaigns.

Our team and work has been recognized in Canada and America. In 2018, our Game Over Christy ad was recognized as “Best TV Ad” at the Reed Awards in the “Overall” category (entries from Canada, US, and around the world). Founder, Nathan Lusignan, was also recognized as one of BC’s top forty under 40 entrepreneurs.

OK … enough about us!

POSITION DESCRIPTION

You are a strategist and a visionary, leading digital advertising, marketing, and mobilization campaigns.

You’ll be one of the faces of the company. You’ll attend major client meetings, strategy sessions, public conferences, and events. You’ll also help us share what we learn through our work with the world.

You’ll help us choose, manage, and adapt the digital strategies/tools that best meet our goals and those of our clients. We’ll also rely on you to evolve how we campaign online and design our service offerings and processes as we go. You’ll need to see where things are going so that we don’t become too reliant on any one tool or platform. You’ll also help us build strategic partnerships with highly specialized platforms and organizations.

You’ll work closely with our creative director and team of writers, filmmakers, animators, illustrators, and designers to make sure we’re creating content that drives engagement.

WHAT YOU DO

• Design and lead client discovery and strategic planning for digital marketing & persuasion campaigns, including paid, social and other digital channels.
• Lead the development of campaign strategies for a variety of clients and campaigns.
• Design digital plans and strategies for client organizations.
• Design and define Point Blank’s digital service offerings.
• Provide strategic direction and oversight, and guidance on ads for the creative team.
• Oversee strategic direction and guidance on targeted ad-buys.
• Proactively identify capacity and skills the organization needs.
• Recruit other leaders in the progressive digital space.
• Define and evolve how we measure campaign impact and success.

You ...

• Lead exceptional digital campaign teams.
• Run campaigns that elect governments and/or change government and corporate policies.
• Are a builder: campaigns, software, organizations, or teams (you name it).
• Are seen by others in your space as a go-to resource or maybe even a thought leader.
• Have a community of digital thought leaders you can lean on for support, advice, and growth.
• Probably have a compelling blog or social media channel(s).
• Enjoy helping other people reach their potential.
• Know how to find that sweet, sweet overlap between what’s best and what’s possible.
• Have equally great ideas and plans for achieving them.
• Know when to push the envelope and when to keep your powder dry.
• Are bold, but calculated.
• Know how to turn your phone off and go deep.
• Ask great questions.
• Are a great listener.
• Are very persuasive in your own way.
• Like working with clients.
• Have simple and effective systems for managing yourself and those around you.

MUST HAVES

• Strong working knowledge of a variety of eCRMs (NationBuilder, Blue State Digital Tools, Engaging Networks, etc.)
• Managed web projects before (campaign microsites or even org sites).
• Strong background working with NGOS, ENGOs, progressive companies, political campaigns, and/or labour organizations.
• Worked directly with a variety of clients before.

MAJOR BONUSES

You …

• Have been involved in software or app development.
• Are an exceptional presenter/public speaker.
• Have both agency and campaigns experience.
• Have a good sense of humour.
• Have a network of potential contractors, employees, and clients who are willing to come work with us.
• Are professionally multilingual.

Point Blank offers a competitive health and dental benefits package.