Trade Marketing Manager full-time
About Us
Renaissance Wine Merchants Ltd. started in 1983 as a local Alberta wine sales agency and importer. Since that time the company has evolved into a leading and trusted importer for wine, beer and spirits in Canada’s four western provinces. Currently we are looking to add further infrastructure in the form of a new position, Trade Marketing. This new role, based in Calgary, will provide an exciting opportunity in a fascinating industry for the right candidate to apply their creative skills in a wide range of areas and really make a difference. Apply with us and tell us why you’re the one!
Duties and Responsibilities
1 - Marketing and Brand Programming
Develop and implement:
product and brand programming strategies;
annual marketing plans;
annual marketing budgets in accordance with our fiscal plan; and
cross-promotion strategies across beverage categories
Create and distribute sales support and promotional materials, such as on-packs, draw items and wearables
Collaborate with management and sales team to develop integrated marketing strategies for our key accounts
2 - Social Media
Develop our social media strategy, including email distribution and website content
Collaborate with our Design & Communications Coordinator to create and manage marketing material
Use data analytics and search engine optimization tools to track the progress, success and engagement of our marketing
3 - Research and Reporting
Research, track and report on:
results of retail and on-premise marketing activities;
key supplier marketing activities; and
current marketing and beverage alcohol consumption trends
Conduct, track and report on “Voice of the Customer” surveys
4 - Events and Suppliers
Organize and manage trade and public events
Manage special requests from our top suppliers
Qualifications
Experience in the beverage alcohol or consumer packaged goods industry is an asset
Bachelor’s degree or above is preferred
Consideration will be given to candidates looking for part-time employment