Trade Marketing Manager - Calgary | Renaissance Wine Merchants Ltd | FreshGigs.ca | 31/07/17
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Trade Marketing Manager Full-Time

Location: Calgary
Company Name: Renaissance Wine Merchants Ltd ()
Category: Marketing / Strategy

About Us

Renaissance Wine Merchants Ltd. started in 1983 as a local Alberta wine sales agency and importer. Since that time the company has evolved into a leading and trusted importer for wine, beer and spirits in Canada’s four western provinces. Currently we are looking to add further infrastructure in the form of a new position, Trade Marketing. This new role, based in Calgary, will provide an exciting opportunity in a fascinating industry for the right candidate to apply their creative skills in a wide range of areas and really make a difference. Apply with us and tell us why you’re the one!

Duties and Responsibilities

1 - Marketing and Brand Programming

  • Develop and implement:

    • product and brand programming strategies;

    • annual marketing plans;

    • annual marketing budgets in accordance with our fiscal plan; and

    • cross-promotion strategies across beverage categories

  • Create and distribute sales support and promotional materials, such as on-packs, draw items and wearables

  • Collaborate with management and sales team to develop integrated marketing strategies for our key accounts

2 - Social Media

  • Develop our social media strategy, including email distribution and website content

  • Collaborate with our Design & Communications Coordinator to create and manage marketing material

  • Use data analytics and search engine optimization tools to track the progress, success and engagement of our marketing

3 - Research and Reporting

  • Research, track and report on:

    • results of retail and on-premise marketing activities;

    • key supplier marketing activities; and

    • current marketing and beverage alcohol consumption trends

  • Conduct, track and report on “Voice of the Customer” surveys

4 - Events and Suppliers

  • Organize and manage trade and public events

  • Manage special requests from our top suppliers

Qualifications

  • Experience in the beverage alcohol or consumer packaged goods industry is an asset

  • Bachelor’s degree or above is preferred

  • Consideration will be given to candidates looking for part-time employment

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