Strategic Marketing Coordinator - Market Planner II - Edmonton, AB | The City of Edmonton | | 29/10/16
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Strategic Marketing Coordinator - Market Planner II Contract

Location: Edmonton, AB
Salary: $44.390 - $55.670 (Hourly); $78,204.08 - $98,076.62 (Annually)
Company Name: The City of Edmonton ()
Category: Marketing / Strategy

1 temporary position up to 18 months as per Article 18.02 of the Collective Agreement

Are you looking for an opportunity to have an impact on the City of Edmonton’s marketing strategies and retail programs for Community and Recreation Facilities? Then consider applying today as a Strategic Marketing Coordinator! Working in the Marketing and Sales Team, your primary objective is to manage retail programs and increase attendance and revenue at the various recreation facilities and attractions throughout Edmonton.

Your responsibilities are to:

  • Research, plan, direct, coordinate and implement marketing plans and promotional strategies for various recreation facilities and attractions’ products and service portfolios

  • Oversee the execution of marketing campaigns and new product introductions

  • Supervise retail opportunities and merchandise sales at City of Edmonton Recreation Facilities and Attractions

  • Source vendors and suppliers, establish product pricing and promotional strategies, and establish and monitor the inventory management system

  • Engage and negotiate with partners and third parties in the development of new products

  • Establish sales targets and monitor and support staff in realizing these targets

  • Establish and administer training programs related to sales, product knowledge and inventory management

  • Secure and analyze market research data in support of the development and execution of facility marketing strategies

  • Identify, consult and collaborate with various internal stakeholders including facility operations and program staff, business analysts, finance and communications in the development and execution of marketing strategies

  • Prepare business cases supporting the evaluation, viability, and marketability of investing and/or reinvesting into various products, programs, services or promotions

  • Assist in the development and execution of growth strategies for the organization’s evolving marketing needs

  • Contribute to ensuring the communication messages and promotional materials support marketing strategies


  • University Degree in Business Administration or Commerce preferably with a Marketing focus or related discipline

  • 3 years of marketing experience, including product development and merchandise/retail management

  • Knowledge of the accepted techniques and principles of product and services evaluation and of the methodologies involved in market research and analysis

  • Experience with promotional campaign development and execution

  • Thorough knowledge of market trends

  • Strong presentation skills and superior analytical abilities

  • Ability to work collaboratively with a variety of facility staff and stakeholders

  • Ability to analyze interrelated factors as it pertains to planning and market conditions

  • Ability to manage multiple projects and competing priorities

  • Ability to communicate and work effectively with all levels of staff including management

  • Ability to work under limited supervision

  • Ability to express ideas effectively orally or in writing

  • Valid Alberta Class 5 driver's licence (or provincial equivalent). Must arrange own transportation to be reimbursed in accordance with City of Edmonton policy. This may require business auto insurance

  • Hire is dependent upon a Police Information Check satisfactory to the City of Edmonton

Closing Date: Nov 4, 2016, 10:59:00 PM

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