Sr. Brand Manager - Burnaby BC | Vega | | 22/11/13
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Sr. Brand Manager Full-Time

Location: Burnaby BC
Company Name: Vega ()
Category: Advertising / Branding, Marketing / Strategy

About VEGA

Vega is a high-growth, natural health food and supplement company on Profit Magazine’s Profit 100 list of fastest growing companies the last five years with a passion for people. Our premium, award-winning brand is at the forefront of the plant-based, whole food revolution. Named one of Canada’s Best Workplaces in Canada for 2013, we honor a triple bottom line approach to business placing emphasis on people, planet and performance. Join a great team atmosphere with a driven, vivacious group of people.


This is a newly-created, full-time role at our Burnaby, BC headquarters. Reporting to the Director of Marketing, you will be responsible for bringing the Vega brand experience to life.

You take customer service seriously while having fun at work with the Vega team.  You value integrity, customer service; you take ownership and show initiative in everything you do and are performance driven.  You not only love the culture, but contribute to it. Health and fitness is not something you read about, but something you live.

Key Responsibilities

You will act as the go-to resource and champion for the Vega One line and all corporate brand initiatives. You know the Vega voice, visuals and brand rules like no one else. Part Brand Coach and part Brand Visionary, your role will cover the following:

Product Brand Management

  • Develop and execute innovative campaign strategy, positioning, and creative briefing in alignment with business objectives and marketing and product strategy
  • Create promotion planning leading a cross-functional marketing team from concept through execution
  • Proactively manage and source brand partnerships
  • Lead, manage and align content plan throughout all marketing programs
  • Report and analyze looking for new opportunities to improve and refine marketing programs for best results
  • Research consumer and industry insights to seek out opportunities to create the best brand experience for Vega customers
  • Contribute to annual brand strategy vision, goals and marketing plan and quarterly team meetings

Corporate Brand Management

  • Develop and execute corporate social responsibility programs
  • Develop and execute sustainability programs
  • Develop and align corporate brand messaging

Product Launches

  • Create and execute go-to market promotion plan and campaign strategy in partnership with the Product Innovation Manager


  • Provide your team with leadership, direction and coaching to help them achieve their work objectives and personal performance goals
  • Drive innovation in organizational process to raise the level of brand experience throughout Vega

Skills & Qualifications

  • Business degree in Marketing (or equivalent)
  • 5-7 years experience in Marketing or Brand Management role, consumer packaged goods (CPG) experience a must
  • 1-2 years experience managing direct reports with inspiration and commitment to building strong relationships
  • Strong analytical, planning and project management skills
  • Proven track record as a creative and strategic thinker with a progressive, lifestyle brand
  • Amazing written, presentation and verbal communication skills with a strong attention to detail – you can command a room, make your point (even when it isn’t popular) and high five when it’s all done
  • Proven track record in balancing immediate and long-term priorities
  • Live and teach Vega core values: keep your word, perform better, serve with passion, own the work, play as a team
  • You combine an entrepreneurial spirit with traditional consumer packaged goods know-how and are looking for an opportunity to share your knowledge
  • Your strength lies in taking the big picture and molding it into compelling actionable programs and messaging
  • You bring vision to all you do
  • You are a charming communicator with reputation for speaking your mind (nicely, of course!)
  • You are performance-driven and want to take on a high level of responsibility and work in a fast-paced, high-growth environment
  • You are proactive and always looking for opportunities to take initiative and improve both for the company and yourself
  • You are goal-oriented, known for your integrity and always do what you say you will
  • You are a team player with ability and willingness to accept and provide feedback
  • You are an outgoing , enthusiastic, engaging  and a confident leader

VEGA “Must Haves”

  • You have an unrelenting desire to achieve
  • You are successful and happy in all areas of your life
  • The outdoors isn’t just the place between your car and house
  • You have a sense of humor and passion for health and wellness
  • You love to have fun, but take your responsibilities seriously
  • You live the Vega brand

Benefits of Working for Vega

  • Competitive compensation plan
  • Open Book Management
  • Healthy food and smoothies provided
  • In house Kitchen Chef to prepare daily lunches
  • Monthly Vega product at no cost
  • Profit Sharing
  • Performance Bonuses
  • Group MSP – 100% coverage
  • Parental leave top up program
  • Employee assistance program (EAP)
  • Flexible Extended Health/Dental Plan
  • Fitness Subsidy
  • Education Fund
  • Group RRSP Matching
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