Sr. Assistant Brand Manager - Richmond BC | Nature's Path Foods Inc. | | 07/11/14
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Sr. Assistant Brand Manager full-time

Location: Richmond BC
Company Name: Nature's Path Foods Inc. ()
Category: Communications, Marketing
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Closing date:

Friday, November 14, 2014

We are currently looking for a Sr. Assistant Brand Manager on 12-month contract to join our Marketing team. In this position you will support the Brand Manager for the Granola/Bars and Hot Oats category in the planning, development, and execution of the annual brand and marketing plan.

Critical outcomes for this role include:
Supporting the execution of Brand Strategy and Marketing plans by:

  • Providing significant input to create winning, consumer-centric business strategies that drive top and bottom line growth.
  • Supporting annual Business Review through results analysis, and in-depth evaluation of the 5-Cs.
  • Supporting the development of the annual brand plans that identify market opportunities, optimize brand profitability, and build equity.
  • Developing basic Objectives, Goals, Strategies and Measures (OGSM) for key projects based on compelling consumer insights.
  • Recommending suggestions for Action Plans to deliver on OGSM.
  • Recommending and developing customer (retail) and consumer sales strategies based on goals.
  • Supporting in the development of winning communications strategy to build brand equity.
  • Supporting in the development of strategic brand positioning that establishes a strong basis for competitive advantage.

Supporting the development of hypothesis, data evaluation, conclusions, recommendations, and action plans based on in-depth analysis by:

  • Conducting in-depth data analysis on all areas of the business (financial, consumer, competitor, customer, company, and category).
  • Conducting clear, actionable business reviews on a monthly basis.
  • Financial and budgeting analysis.
  • Knowledge of all data sources, and ability to conduct compiled data mining and analysis.
  • Conducting third party research.
  • Providing relevant business recommendations that drive company growth.

Creating winning and holistic plans that level on business systems and business cycle planning by:

  • Day-to-day project management with strong understanding of critical path to drive projects forward.
  • Providing direction to cross-functional teams as related to project leadership.
  • Creating project proposals and recommendations to clearly define objectives and requirements.
  • Supporting role in the development of holistic portfolio plans.
  • Understanding overall business process and the role of marketing to the organization.
  • Providing sales support to internal sales team, brokers and key accounts.
  • Providing administrative support to category team as it related to portfolio

Identify marketing opportunities and develop innovative products that build brand equity that deliver high return by:

  • Developing and executing on long term innovation plans.
  • Leadership role in new product development process, including leading cross functional Taskforce, providing pricing recommendations, and strategic research support.
  • Supporting innovation and renovation of categories based on consumer insights, identifying opportunities, and product conceptualizing.
  • Designing and managing launch plans, including analysis, tracking and adjustments.

Success in this role will require:

  • Bachelor Degree in Business, Commerce, Marketing or related field and/or combination of relevant work experience.
  • 4 to 6 years of relevant experience.
  • CPG experience is a must.
  • Strong project management skills.
  • Strong analysis skills.
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