Marketing Specialist - Burnaby | Vega | | 24/03/17
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Marketing Specialist full-time

Location: Burnaby
Salary: Competitive + Benefits + Perks
Company Name: Vega ()
Category: Account/Project Mgmt, Marketing
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About VEGA

Vega is a high-growth, natural health food and supplement company on Profit Magazine’s Profit 100 list of fastest growing companies the last five years with a passion for people. Our premium, award-winning brand is at the forefront of the plant-based, whole food revolution. Named one of Canada’s Best Workplaces in Canada in from 2012 to 2016, Vega also had the honour of being named the #1 Workplace for Women for the last 3 years! We honor a triple bottom line approach to business placing emphasis on people, planet and performance. Join a great team atmosphere with a driven, vivacious group of people.


An exciting and challenging position exists as a Marketing Specialist at Vega’s head office in Burnaby, BC. In this role, you will work closely with cross functional departments including Sales, Brand and Trade Marketing to support the planning and execution of our North American Shopper Marketing initiatives. The core responsibility of this role is to execute world-class retail activations, partnerships and experiential events in an effort to generate incremental revenue and awareness for the business + it’s retail partners. The right candidate will have strong project management skills, experience building creative briefs, working with internal and external resources, and will have a strong interest in creative collaboration with agency partners. Furthermore, you will be responsible for reporting and maintaining budgets per project, as well as an ongoing feedback cycle to senior leadership.

You take customer service seriously, but have fun at work with the Vega team!  You value integrity, you take ownership and show initiative in everything you do and are performance driven.  You not only love the culture, but contribute to it. Health and fitness is not something you read about, but something you live.

Key Responsibilities

  • Assist in developing a strategy that delivers premium activation ideas for at shelf, out-of-aisle, as well as full retail takeover experiences
  • Project manage retail specific activations and/or events, on-time, on brand and on budget
  • Build out + commit to an ongoing reporting + results feedback cycle, ensuring insights and opportunities are shared cross functionally
  • Work cross functionally with sales & trade & operations to brief, develop and deliver cutting edge shopper creative & display material
  • Project manage and execute a scalable brand experience (including sampling, displays, education + more) that can be rolled out to grocery, drug and mass accounts
  • Track all shopper events including logistics, product & creative needs and ensure seamless delivery to retail. Maintain master calendar of events & communicate updates to events to department leads
  • Attend key retail meetings where necessary to pitch + sell-in large scale shopper programs
  • Work with external agency partners to effectively brief, collaborate, and provide ongoing feedback to ensure on-brand creative delivery
  • Ability to professionally and effectively resolve internal and external conflicts and concerns related to program issues
  • Assist in the planning, execution and synthesis of research (quantitative and qualitative) initiatives which include but are not limited to industry insights, competitor and consumer insights
  • Analyze insights and make recommendations
  • Maintain knowledge and stay abreast of developments in shopper marketing
  • You will bring the Vega experience to life in everything that you do

Skills and Qualifications

  • 1-2 years of experience in experiential marketing or event planning
  • 1-2 years experience executing campaigns and/or large scale retail collaborations
  • Experience working collaboratively with external agencies
  • Ability to analyze consumer insights and make recommendations
  • Demonstrated ability to create strong creative briefs
  • Proven track record as a creative and strategic thinker
  • Experience working with cross-functional teams (Logistics, Creative, Trade Marketing & PR) within a fast-paced environment
  • Strong analytical, planning and project management skills
  • Superior written and verbal communication skills
  • Exceptional organizational skills as well as the ability to multitask among a multitude of projects and responsibilities
  • You are performance-driven, a creative-thinker, engaging  and confident leader

VEGA “Must Haves”

  • You have an unrelenting desire to achieve
  • You are successful and happy in all areas of your life
  • The outdoors isn’t just the place between your car and house
  • You have a sense of humor and passion for health and wellness
  • You love to have fun, but take your responsibilities seriously
  • You live the Vega brand

Benefits of Working for VEGA

  • Competitive compensation plan
  • Open Book Management
  • Performance Bonuses
  • Alternative refreshment options that go beyond coffee
  • On-site kitchen with an optional plant-based, vegan lunch program
  • In-house gym and meditation room
  • Monthly product to try so that you can perform at your best and promote the Vegatopian lifestyle
  • Group MSP – 100% coverage
  • Employee assistance program (EAP)
  • Flexible Extended Health/Dental Plan
  • Green transit incentives
  • Fitness Subsidy
  • Education Fund

Office Photos

Office Location

3001 Wayburne Dr
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