SEO/SEM Manager - Ottawa ON | SEO TWIST | | 09/06/14
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SEO/SEM Manager full-time

Location: Ottawa ON
Company Name: SEO TWIST ()
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Position Available:SEO/SEM Manager

Position Type: Full-time

Location: ByWard Market, Ottawa

Are you a self-motivated, driven person who is organized and enthusiastic about being part of a growing company at the leading edge of digital marketing?

Professional Skills & Qualifications

Perform SEO & SEM activities, including but not limited to:

  • Identification and analysis of metrics, analysis of keyword research and ranking, competitive market analysis, website analysis, and implementation of search best practices
  • Effectively manage multiple campaigns by developing and managing timelines, schedules and client budgets
  • Continuous optimization of SEO & SEM tactics based on reporting and results
  • Compile and report on campaign effectiveness to upper management, including competitive landscape, KPIs, and identify growth opportunities via PPC, SEO & retargeting
  • Oversee development of PPC campaign strategies (Google AdWords, Bing, Facebook):
    • Develop and execute advertising campaigns aligned with client strategy and business objectives
    • Day-to-day optimization for bid strategies, quality score and ad position
    • Implement and manage all aspects of paid placement, including desktop, mobile and video
    • Cost-per-lead and cost-per-sale optimization with a strong focus on conversion metrics to drive increased campaign ROI
  • Understand the importance of social content, social triggers and socialization of content and brands

Professional Competencies

  • 3+ years of hands-on SEO/SEM experience
  • Google AdWords Certified
  • Expert in Google Analytics
  • Experience using SEO tools like Google Webmaster Tools, SEM Rush, etc.
  • Knowledge of and keen interest in staying top of the latest SEO/SEM trends and news
  • Experience with WordPress optimization
  • Strong Excel skills and experience with manipulating large data sets
  • Excellent writing and editing skills
  • Ability to juggle multiple initiatives and new campaigns simultaneously
  • Excellent analytical, organizational, project management and time management skills
  • Strong teamwork and communication skills

Experienced applicants only – a test will be administered.

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