SEO/Content Marketing Manager - Edmonton | LawDepot | | 10/02/21
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SEO/Content Marketing Manager full-time

Location: Edmonton
Company Name: LawDepot ()
Category: Communications, Copywriting / Writing, Marketing
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Company Profile:

Join one of the fastest growing companies in Canada and a Seven-time Growth 500 ranked organization (2020, 2019, 2018, 2017, 2016, 2015, 2014). LawDepot is the most advanced publisher of web-based do-it-yourself legal solutions. Using a unique step by step method, LawDepot simplifies the process of creating a customized legal document. LawDepot products cover all facets of the legal industry including: Estate Planning, Family Law, Real Estate, Business and Human Resources. Over ten million satisfied customers have trusted LawDepot to solve their legal needs. LawDepot attracts over two million monthly visitors and is one of the top 5000 largest websites in North America.

Position Overview: is currently hiring and looking to recruit a SEO/Content Marketing Manager in Edmonton, Alberta. Working in the Marketing Department, you will be responsible for leading and managing the Content Marketing team to drive results for LawDepot products and websites. This is a full-time permanent position, working 37.5 hours per week.

Primary Responsibilities:

  • Lead projects in the areas of content, social media, email, search engine optimization and organic traffic acquisition

  • Develop the SEO strategy and create training material

  • Drive results and implement marketing initiatives to meet key business goals

  • Edit and proofread content developed by content marketing team members

  • Develop the content strategy and create planning material

  • Assess proposals, prioritize, and provide direction on next steps

  • Manage and coordinate projects with marketing team members and cross functional departments

  • Increase overall effectiveness, efficiency, and profitability through operational improvements and smart resource allocation

  • Assign tasks and responsibilities to team members using internal project management software

  • Mentor team members to develop a high-performance culture

  • Review data analysis to drive decision making and identify areas of opportunity

  • Write new content and website copy as needed

Knowledge and Skill Requirements:

  • Post-secondary education in Communications, Marketing, Journalism, Business, English, or Digital Media

  • Experience in marketing (online/digital/eCommerce would be an asset), publishing, people management andproject management

  • Strong communication skills (verbal, written, digital)

  • Excellent writing, and editing skills

  • Strong knowledge of search engine optimization best practices

  • Ability to take initiative and drive results

  • Sound judgment and decision-making abilities

  • Ability to communicate complex legal subject matterto a general audience

  • Ability to manage relationships and collaborate with multiple subject matter experts

  • Ability to use and interpret data to guide marketing decisions

  • Proficiency with existing, emerging, and new media technologies

  • Understanding of social media flows, analytics, and funnels

  • Working knowledge of collaboration documents and software (Hootsuite, Google Drive, Asana, Microsoft Teams, Slack)

Why you Should Join the LawDepot Team:

  • Excellent total compensation package

  • Comprehensive health and dental benefits, plus an additional Health Care Spending Account

  • Flexible work hours

  • Three weeks paid vacation, plus bonus personal days

  • Access to continuous learning opportunities, including a subscription to LinkedIn Learning

  • Company share plan

  • Free catered lunches for the entire office

  • Casual work environment

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