Senior Marketing Coordinator - Calgary, AB | Calfrac Well Services Ltd. | | 11/11/13
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Senior Marketing Coordinator Full-Time

Location: Calgary, AB
Company Name: Calfrac Well Services Ltd. ()
Category: Marketing / Strategy

Reporting to the Manager, Sales & Marketing - Canadian Division the Senior Marketing Coordinator will provide support in the areas of client-facing events, internal and external communications, market research, mailing list co-ordination, database management and other market-positioning activities.


  • Work closely with members of the Marketing team and practice leaders to execute marketing initiatives that align with the overall firm and sector business plan
  • Assist the Business Marketing team in all aspects of event management logistics, including critical path development, invitation development and distribution, registration management, seating plans, event team liaison, list management/creation, presentation development, and other related support as needed
  • Ability to apply, review and edit materials to ensure content produced is of high quality, with consistent use of Calfrac Well Services guidelines applied throughout all written and oral communications
  • Support the public relations team to develop timely and integrated media campaigns
  • Communicate regularly with colleagues in the Business Marketing group to provide updates on projects, lessons learned and create a cohesive go-to-market approach
  • Ability to draft content for a variety of internal and external communications, newsletters, online and print advertising, as well as event invitations
  • Collaborate with the design team to develop marketing collateral such as thought leadership, event invitations and promotional materials
  • Work closely with the online marketing team to maintain and update the Calfrac Well Services Canada website
  • Post resources to the internal portal and a variety of databases to enhance knowledge sharing with Calfrac Well Services practitioners
  • Assist in the research and approval process of sponsorship activities to ensure all risk, independence and branding guidelines are met
  • Process and track the payment of invoices to ensure vendor payments meet all deadlines
  • Work alongside the marketing manager to develop and execute social media campaigns using resources such as LinkedIn, Twitter, etc.
  • Provide metrics and report on the performance of marketing campaigns and external events to the necessary stakeholders
  • Work with marketing managers and the research team to conduct ongoing competitive intelligence and external market research
  • Assist with the creation and deployment of client surveys through various software applications
  • Manage client lists for mailing and other market-facing activities using contact management system and Microsoft Excel
  • Research, source and place orders for promotional merchandise
  • Assist members of the Business Marketing team with a variety of projects, as required


  • Professional and dedicated individual with the right attitude to manage and organize the administration function for a multi-disciplinary team
  • Unconditional commitment to customer service and meeting performance standards
  • A highly energetic, self-starter with the ability to work in a fast paced environment that is deadline driven; more importantly is centered on providing quality information
  • Excellent interpersonal, relationship-building, and verbal and written communication skills
  • Comfortable in a time-sensitive, project driven, team based environment
  • Ability to challenge assumptions backed by a strong business acumen and strong interpersonal skills
  • Strong organizational, analytical and research skills
  • Excellent communication skills with a customer service orientation and an ability to work well with all levels of the organization
  • Ability to handle multiple projects and priorities with a high attention to detail
  • Able to thrive in a rapidly changing environment
  • Team player with the ability to conduct work with utmost confidentiality and professionalism
  • Works and inspires others to work at high performance levels
  • Positive, pro-active, enthusiastic, independent individual


  • College diploma in Marketing or equivalent course of study
  • 5+ years experience in a progressive role
  • Strong working knowledge of Microsoft Office Suite
  • Knowledge of Oil & Gas industry marketing considered an asset
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