Senior Marketing Communications Specialist - Richmond, BC | TU Group | | 23/03/12
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Senior Marketing Communications Specialist full-time

Location: Richmond, BC
Company Name: TU Group ()
Category: Communications, Marketing
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Who we are

TU Group is the parent company of Travel Underwriters and OneWorld Assist.

For over 45 years, Travel Underwriters has insured millions of travellers and become one of Canada’s leading travel insurance providers. Through our distributors, we specialize exclusively in travel insurance and protect travellers against unexpected accidents or illnesses away from home.

Our assistance company, OneWorld Assist, provides superior customer care and claims solutions. From our call centre to in-house claims department, we provide a one-stop shop for our partners and their clients.

At TU Group, we are a market-driven, operationally aligned, team of specialized experts. As the obvious choice for travel insurance, we understand what our markets value and organize ourselves to most effectively deliver that value.

We currently have an opportunity for a Marketing Communications Specialist to work in our Richmond Head Office.

Who you are

You understand the value of, and are passionate about communicating effectively.  You enjoy building client relationships and determining your clients’ communications needs, to strategically drive the business forward. You are passionate about customer service and it’s important for you to be a part of a team that is focused on providing exceptional support to internal and external customers.  You are very well-organized and can balance many competing priorities. You are driven to meet deadlines, and you flourish in an environment that is fast-paced.

If this is you and you want to make a difference in a company that values contribution, then we want to hear from you.

What you will do

The successful candidate will be responsible for the following:

  1. Account Management: Develops strong working relationships with stakeholders to translate marketing communications strategies into viable creative concepts in collaboration with team members. Creates tools and best practices allowing TU Group and its business units to communicate effectively to employees, partners & customers. Works with stakeholders to develop and implement client Creative Briefs to help business units achieve their objectives. Uses project management techniques to ensure delivery of projects on time and according to plan. Coordinates with other departments, such as IS to ensure that final pieces are delivered as intended.  Mentors junior writers/editors and delegates tasks as required.
  2. Copywriting: Develops effective & imaginative copy concepts that support the client’s objectives. Develops written content for a variety of projects, tasks and deliverables, including advertising and promotional copy, internal and external corporate communications, websites and print materials. This includes a wide range of collateral including, but not limited to, newsletters, brochures, training materials, RFP’s and web copy.  Ensures TU Group standards for written content and copy in all marketing communications print and web initiatives are adhered to. Ensures brand integrity for all lines of business.  Ensures content and textual messaging is consistent across and/or within all lines of business, across electronic and print media. Checks copy for consistencies in overall copy presentation in terms of copy style, font and format, product information and performance accuracy, in addition to the regular proofreading concerns of spelling, grammar, punctuation and adherence to established proofreading guidelines.
  3. Training: Working closely with product and business development teams developing training materials and platforms that engage our partners and provide consistent, effective learning opportunities related to our products and services.  Working closely with other internal teams, assists with developing training materials and platforms that ensure our employees have the information they need to perform their jobs and service our partners and customers.
  4. Public Relations: Works with team members to research and develop opportunities to build media and industry contacts in support of channel marketing plans and corporate social responsibility initiatives.  Initiates and implements activities in alignment with communications plans, as well as in response to day-to-day needs of the client. Activities could include: managing corporate events, collaborating with the business development teams to support tradeshow and industry conferences, developing customer campaigns, developing speaking opportunities and sponsorships, as well as seeking innovative, new customer outreach programs.

What you will bring

  • Post-Secondary degree or diploma in Communications or Marketing required.
  • 5+ years of experience in copywriting, marketing, or public relations.
  • Ability to manage multiple, diverse priorities for a variety of clients. Skilled in taking a project from concept to completion.
  • Organized with a keen attention to detail.
  • Excellent knowledge of copywriting principals and English grammar.
  • Ability to articulate thoughts/ideas clearly and with commitment.
  • Ability to turn brainstorms and sales feedback into forceful messages.
  • Proven ability to generate creative ideas and solve problems.
  • Understanding of basic marketing concepts and strategies.
  • Skilled using the MS office suite and web-based technologies including Internet marketing experience.
  • Experience using development tools associated with the field of marketing communications, such as desktop publishing software, content management systems, and customer relationship management software.
  • Strong interpersonal and communications skills with the ability to build cooperative working relationships both internally and externally.
  • Strong interpersonal and communications skills with the ability to build cooperative working relationships both internally and externally.
  • Experience developing, delivering, and evaluating training courses at all levels in an organization, including ‘train-the-trainer’ courses an asset.

What we value

At TU Group, we are:

Purposeful—we understand; we plan; and then we execute.

Achievement Oriented—we view targets as minimums. Results matter and we work to succeed.

Cohesive—we work towards common goals and respect each other’s roles, responsibilities and expertise.

Evolutionary—we look for opportunity in change. Success is measured by our ability to learn, adapt and be innovative.

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