Senior Digital Strategy Specialist - Vancouver, BC | Canada Drives | | 01/06/17
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Senior Digital Strategy Specialist Full-Time

Location: Vancouver, BC
Company Name: Canada Drives ()
Category: Advertising / Branding, Media Planning / Buying, Online Marketing

Canada Drives is a young, dynamic, and fast growing company. We work with dealerships and finance partners across Canada to ensure that every customer, regardless of bad credit or no credit, has access to the auto financing they need. Our office is located in the heart of downtown Vancouver and we want you to join our growing team! We are looking for a talented digital strategy specialist who has a passion for digital marketing and has an appetite to challenge the digital world’s status quo!

What You’ll Be Doing:

  • Designing campaigns and developing media buying strategies
  • Setting up campaign tracking and conduct quality assurance checks
  • Identifying and troubleshooting technical problems in a timely matter
  • Analyzing data to identify key information and recommend immediate next steps to enhance results
  • Creating reports that summarize ad campaign outcomes, and provide recommendations based on the data for brand managers

What You Should Already Have:

  • Deep knowledge of ad serving logic and various ad serving solutions
  • Knowledge and understanding of 3rd party ad serving and rich media creative
  • Experience working with DSP’s, SSP’s, RTB platforms, and Ad Exchanges.
  • Experience buying through Demand-Side and RTB Platforms (Doubleclick Bid Manager, AppNexus, * MediaMath, Turn etc)
  • 2+ years of managing online display campaigns experience – at minimum – a solid understanding of online display advertising concepts, media planning, rate negotiation, online advertising technology concepts, performance media platforms and experience with data targeting, profile targeting and display advertising direct response
  • 5+ years or client-facing experience / account management/ in a Search Engine Marketing (SEM) role

You’re a game changer if you also have:

  • BA / B.Comm / B. Business Admin
  • Internet Marketing or Online Marketing Diploma
  • Experience in the digital automotive space
  • Google Display Certification

What We Will Give You:

  • Comprehensive health, dental and vision coverage
  • Company paid monthly MSP premiums
  • Company Paid Monthly Transit Pass (even if you live in the burbs!)
  • A variety of food and snacks while you work (seriously, lots of options)
  • A fulfilling, challenging adventure of a workplace located in the heart of beautiful downtown Vancouver! (The Burrard sky-train station locates us!)
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