Requisition #: 341759
Department: ACB REG RES Dis Inj PrvCntl35
Posting Open Date: 2015-05-05
Posting Close Date: 2015-05-11
Date Available: 2015-05-21
Hours Per Shift: 7.75
Length of Shift Cycle: 2
Shift Per Cycle: 10
Days Off: Saturday/Sunday
Rates of Pay: AHS offers a competitive compensation package
Vehicle Required: No
Reporting to the Integration Lead of Health Marketing and Individuals / Families, the Senior Coordinator Graphic Design and Content Marketing plays an integral role in achieving the objectives of the Alberta Cancer Prevention Legacy Fund strategic framework. This position will oversee all marketing content initiatives, both internal and external, across multiple platforms and formats to drive engagement, message retention, and positive behavior change. This individual is an expert in all things related to content and channel optimization, brand consistency, market segmentation and localization, analytics and meaningful measurement. This individual will also consult with projects to establish the overall look, graphic elements and content of communication materials and will be able to determine the medium best suited to produce desired visual effect and the most appropriate vehicle for communication. The position is integral in helping define the ACPLF brand story.
Consults with ACPLF project teams to establish the overall look, graphic elements and content of communications materials in order to meet their needs. Determines the medium best suited to produce the desired visual effect and the most appropriate vehicle for communication.
Provides strategic marketing direction to creative concepts, assignment of marketing project tasks and deadlines.
Develops the graphic elements that meet project objectives and reaches different audiences (e.g. Albertans, government, scientists etc.).
Prepares layouts and graphic elements using traditional tools, multimedia software and image processing, layout and design software.
Estimates cost of materials and time to complete graphic design projects.
Utilizes existing photo and illustration banks and typography guides and is able to guide the work of external vendors, such as; illustrators, graphic designers or photographers to produce images that meet project communication needs.
Establishes guidelines and creative direction for internal projects and external vendors.
Co-ordinates all aspects of production for print, audio-visual or electronic materials, such as Web sites, web based applications, etc.
Provides comprehensive written and verbal status updates to project team and Integration and Scientific leads.
Works closely with the team members and the Integration and Scientific Lead to establish and maintain relationships with key internal and external stakeholders.
Simultaneously develops and leads multiple complex ACPLF content marketing, health marketing, social marketing and communications projects/initiatives including integrated health marketing campaigns, web site development, social media campaigns, and provides documents for internal and external (ACPLF/AHS/AB Health) communications.
Able to develop content strategies that support and extend marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous involvement of strategy is a must.
Ensures all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.
Writes, edits, and copy-writes content material at an advanced level.
Supervises vendor services as needed such as; writers, editors, content strategists; be an arbiter of best practices in grammar, messaging, writing, and style.
Integration of content activities within traditional marketing campaigns.
Conducts ongoing usability tests to gauge content effectiveness. Gathers data and handles analytics (or supervise those who do) and makes recommendations based on those results.
Develops standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content re-purposing, including the real-time implementation of content strategies.
Leverages market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that leads to critical behavioral metrics.
Supervises the maintenance of content inventories and matrices.
All Management and Out Of Scope positions are being reviewed for possible inclusion in the AUPE General Support Services bargaining unit. If this position is impacted, the incumbent will be notified accordingly.
Undergraduate and Graduate Degree in Marketing, Graphic Design, Communications, or a related discipline required. Equivalent of years of experience and/or expertise will be considered.
Proven record of content marketing and communication strategy development and implementation, minimum 5 years.
Expertise in health marketing an asset.
ABC or CPRS membership an asset.
A minimum of 2 to 5 years’ experience in a health setting or other public sector setting.
Ability to work with high level external Alberta Health and internal (zone and provincial) key stakeholders.
Ability to facilitate and manage working groups and steering committees.
Experience collaborating with diverse AHS stakeholder groups (ie, SCNs).
Advanced written and communication skills.
Advanced editing and copy-writing skills.
Advance graphic design and multi-media skills.
Knowledge of cancer prevention modifiable risk factors.
Conflict management expertise focusing on group dynamics and diverse priorities.
Ability to navigate through AHS systems and processes is an asset.
Knowledge of health promotion and disease prevention, including strategies and best practice evidence related to cancer prevention.
Ability to manage and prioritize work, and meet deadlines.
Advanced skills in presentations and written communication to staff, stakeholders and other partners.
Aptitude for building and sustaining complex relationships with key internal and external stakeholders.