Program Assistant, Marketing + Communications full-time

Applications are invited for a Program Assistant, Marketing + Communications, to provide marketing, communications and program development support to Continuing Studies. In addition the role also provides administrative support to the various projects and programs offered through Continuing Studies’ mandate including certificate and diploma programs, general non-credit course offerings, contract training and special programs. The position works in consultation and integration with the University Advancement Office. Applicants will have:

• University degree in a related field and courses in marketing, media management, social media, communications or event marketing.
• Three to five years’ related marketing/communications experience in the cultural/academic sector or not-for-profit environment with a proven ability to work to deadlines to meet institutional objectives or an equivalent combination of education and experience.
• Experience in strategic and business planning.
• Experience in developing and implementing integrated marketing/communications campaigns with proven results.
• Some knowledge of art education and the BC system of advanced education, public training institutions and continuing or adult education is preferred.
• Experience with grassroots marketing, community outreach, and special events.
• Demonstrated ability in creating, sourcing and maintaining relationships with media suppliers, including online, print media, direct mail, radio and television.
• Demonstrated outstanding communications skills including public speaking, proposal writing and formal presentations.
• Excellent administrative, leadership and budgeting skills, and advanced computer skills, including good working knowledge of Word, Windows, Excel, student records database systems (preferably Colleague/Datatel), including proven skills in creating complex spreadsheets.
• Aptitude and understanding of digital marketing, Google analytics, SEM and social media tools.
• Ability to work independently, set priorities, work effectively under pressure, handle continuous workflow with minimum supervision, and demonstrate initiative.
• Ability to direct work of others.
• Proven written and oral English language skills. Ability to communicate effectively with faculty, students, administrative staff and public is essential.
• Ability to work evenings and weekends from time to time as required.

Some Typical Duties:

1. Under the supervision of the Executive Director, CS and with general direction of the AVP Advancement, and working closely with the University Communications department, prepares and implements a full marketing strategy in support of all Continuing Studies programs, including promotional material for broadcast, online and print media.
2. In consultation with the Executive Director and Manager of Operations, plans, manages and allocates budget for Continuing Studies advertising, printing, postage and design.
3. Under the general direction of the Executive Director and AVP Advancement, and in connection with University Advancement develops promotional materials, including print and online advertising, brochures, marketing copy and web copy.
4. Develops key contact information databases for e-marketing, grassroots and community outreach marketing. Oversees updating and maintenance of mailing lists.
5. Writes, edits and proofreads CS calendar and other departmental materials, including brochures and student handbooks, for accuracy of information and consistency with overall marketing and communications plan.
6. Coordinates the printing of calendar with printing company including arranging timelines for delivery of copy, blue lines/digital output and final calendar. In consultation with the Executive Director and Senior Administrator, liaises with the Senior Designer on design decisions. Arranges distribution of calendar with mailing company, delivery company, and student monitor, as well as for internal distribution.
7. Responsible for updating and maintaining the Continuing Studies section of the ecuad.ca website as well as all micro-sites in coordination with Communications. Regularly writes copy and develops features, news items and online instructions for students and staff.
8. Works with the Executive Director, Continuing Studies, other Emily Carr administrators and faculty, and external partners to identify and implement new programs and collaborations.