Position Summary
The ideal candidate will be responsible for product launch, project management, implementation and performance tracking for channel marketing and campaigns.

Responsibilities:

• Working closely with Manager, Product Marketing, to plan and execute product life cycle activities, from product launch to end-of-life

• Create product positioning and messaging framework for new products, and customize by global market and unique needs where product is to be launched

• Segment target markets, conduct SWOT analysis and identify buyer personas for individual products and/or entire brand/product lines

• In collaboration with Product Managers and other team members of Corporate Marketing, manage the creation of product launch and outbound marketing materials – social media, direct email, paid digital/online, product videos, creative assets, sellsheets, datasheets, etc.

• In collaboration with Channel and Sales teams, develop product scripts, materials and training programs for Service Provider Channel Partners

• Manage quarterly demand generation programs to support Channel Partner sales targets, and grow our product lines and brand mindshare within Channel Partner network

• Liaise with Channel Partner marketing teams to launch, execute and measure campaigns, and continuously optimize joint marketing investments

• Track performance for campaigns using a variety of sources, interpreting results and identifying key learnings

• Advocate for a positive customer experience and coordinate among cross-functional teams to execute on the product marketing deliverables

• Become subject matter expert on the strengths, needs and capabilities of our Partners and Channels to maximize ROI from campaigns and ultimately, sales conversions

Requirements:

• Bachelor’s degree in business, marketing, communications, public relations or related-field

• Minimum 3 years general marketing communications or product marketing experience; retail or reseller channel marketing experience preferred

• Working knowledge and expertise of the marketing process and tools

• Strong communications skills including, research, writing, editing, presentation and relationship management

• Ability to think strategically; multi-task; attend to detail and deadlines; work well under pressure

• Proficient in Microsoft Office and/or Mac

• Basic Photoshop & Adobe Illustrator preferred