Ballard Power Systems, Inc. is a global leader in fuel cell technology, providing clean energy solutions that enable optimized power systems for a range of applications including mobility. Ballard is an international public company traded on both the NASDAQ and TSX.

Ballard has an opportunity for a temporary full-time Product Marketing Specialist in our Business Intelligence & Marketing team for 12 – 14 months as a maternity leave backfill. Reporting to the Marketing Director, the successful candidate is well-versed in B2B marketing practices and will lead activities in content development, market and competitive analysis, social media, and lead nurturing.

Responsibilities:

• Content Development (30%):
  • Develop product positioning and messaging that communicates the value proposition of the company’s products and differentiates the products in the market.
  • Create and publish relevant, original, high-quality content that supports the selling process of the company’s products.
  • Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
• Market and Competitive Analysis (30%):
  • Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.
• Social Media (20%):
  • Manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
  • Monitor and engage in relevant social discussions about the company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Lead Nurturing (20%):
  • Optimize the marketing automation and lead nurturing processes through email, content, and social channels.
  • Distribute marketing qualified inquiries and leads to the sales channel.
  • Report on the ROI for all lead generation programs.

Requirements:

• Bachelor’s degree in business, communications or marketing
• 5 – 7 years of experience in product and technology B2B marketing
• Professional writing experience in a variety of forms and media (e.g., white papers, press releases, blogs, collateral, emails, etc.)
• Proficient in the use of internet technologies, including social media and blogging platforms
• Demonstrated accomplishments in introducing new technology to the marketplace
• Excellent computer and technical skills in all aspects of MS Office Suite
• Very strong communication abilities
• Exceptional analytical abilities – strategic with critical thinking skills
• Excellent team player with effective leadership skills
• Motivated self-starter, able to work independently in a multi-priority and dynamic environment
• Strong organizational and interpersonal skills
• Ability to interface and work cooperatively across an organization

Ballard values diversity in the workplace and is committed to Employment Equity. We encourage applications from all qualified candidates.