Product Content Copywriter - Burnaby, BC | Best Buy | | 05/10/11
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Product Content Copywriter Contract

Location: Burnaby, BC
Company Name: Best Buy ()
Category: Copywriting / Writing

The Role
Our E-Commerce department is looking for energetic team players that are creative and loves to write! The Product Content Copywriter is an integral part of the team that creates & administers web store content, store sign system content and flyer ad box content.

You will be able to write in a comprehensive style and create copy that demonstrates our two individual brand personalities. You will work with management as well as the advertising/marketing department to keep in line with the communication style presented by the overall company brands.

You will also work closely with our Product Content Analyst and the Content Team to facilitate the overall content production process.  This is a great opportunity to join one of the fastest growing E-Commerce electronic retailers in Canada!


  • Write compelling, strategic and persuasive product content copy – ensuring consistency, adherence to brand and content style standards, accuracy of spelling and grammar
  • Demonstrate a comprehensive understanding of the writing style, message and tone unique to the brand and create copy that demonstrates the brand’s personality
  • Demonstrate a solid understanding of retail processes and procedures for writing customer help topics and FAQs
  • Demonstrate a solid understanding of Search Engine Optimization (SEO) practices and principles, and apply these principles to practical applications
  • Work with team to develop concepts and clear, concise copy in all media
  • Engage in conceptual brainstorms and idea generation
  • Collaborate with team to develop original creative content and solutions
  • Communicate and present concepts both written and verbal
  • Regularly collaborate with other copywriters
  • Participate in ad hoc special projects as required, and other tasks as assigned

All requirements are based on at least 2 plus years of demonstrated experience and include, but are not limited to the following:

  • Writing and editing for marketing in copy/web/newsletters to different audiences
  • Superior oral and written communication skills are a must
  • Product knowledge within this industry is an asset
  • At least 6 months experience in a computerized office environment is preferred
  • Excels at prioritizing, multi-tasking and meeting deadlines in a fast-paced environment
  • Adaptable writing skills to suit the needs of various end-users
  • Strong research skills and an acute attention to detail
  • Enthusiastic, positive team player
  • Continuously work to build or maintain effective relationships or networks with internal or external partners whose cooperation is important to present/future success
  • Customer focused - demonstrates a genuine desire to help or serve internal or external customers, to anticipate and meet their ongoing needs, and teach others to do the same


  • Communications, Publishing or Marketing diploma or a degree is required
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