PR and Digital Media Specialist full-time
Job description
Reporting to the Director of Public Relations, the Public Relations & Digital Media Specialist will be tasked with assisting the Director of PR in conceptualizing, designing and executing innovative media (including but not limited to social media) outreach for The Travel Corporation brands including but not limited to: Trafalgar, Insight Vacations, Contiki Holidays, Uniworld , Red Carnation Hotels and the TreadRight Foundation.
Essential Duties and Responsibilities:
Proactively pitch and secure consumer media placements across print, broadcast, video and online
Secure travel industry media coverage and interviews with brand Presidents and executive team members
Write and edit press releases, pitches, media materials, and other travel brand related written materials
Source, nurture and expand relationships with travel industry media, consume and lifestyle media and influencers
Handle social/digital media under the direction of the PR Director and Marketing teams including Facebook, Twitter, and Instagram for the various brands
Assist Director of PR and Marketing Departments with creating and executing launches and media events
Develop and execute media and/or social media strategies and campaigns with the various brands
Identify and stay current on travel industry and lifestyle trends with the changing media landscape
Monitor and measure the success of PR activities and create coverage reports and update media lists
Assist PR Director & VP Global Strategic Partnerships with partnership activities
Other Duties and Responsibilities:
Liaise with brand marketing teams both regional and global
Stay current with new technology and trends in the digital and social media space
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Other duties as assigned
Qualifications, Skills & Knowledge Requirements:
Bachelor’s degree required, preferably in Communications, Journalism, English or other PR and Social Media related disciplines
Must have solid relationship building skills
Excellent written and verbal communication skills. Must be able to provide writing samples
Proven online and social media skills. Must be able to provide evidence of social media experience and how you have utilized it to grow brand recognition
Proven ability to multi-task, detail oriented and highly organized
Previous experience in Public Relations
Event planning experience is desirable
Demonstrated experience with working with sponsors, suppliers and partners collaboratively and with multiple stakeholders
A love of travel and knowledge of the travel industry would be desirable
A passion and drive to succeed with an ability to challenge the status quo and bring creative ideas to fruition
Ability work independently and be a team player