OUTtv is Canada’s national broadcast network for the LGBTQ community. By joining our team, you’ll play a key role in our continued success and will be working for a company that is making a difference, and which is on the forefront of the evolving television and direct streaming landscape.

The Performance Marketing Specialist will join a growing in-house marketing team. If you're passionate about digital marketing, analysis and exceeding expectations, this might be for you!

What will you do?

Create:

• Define, build and manage Pay Per Click (PPC) campaigns on Google, Bing & FB
• Conduct keyword research and manage the online strategy to deliver results measured against established KPIs.
• Create landing pages including copy, when required.
• Set-up and conduct A/B testing of ads and landing pages

Optimize:

• Ensure optimal performance of all campaigns
• Analyze and interpret campaign results and visitor interaction patterns.
• Seek new and innovative ways to reach our target market and drive conversions.
• Ensure website content is optimized for organic visibility

Communicate:

• Work as a key member of a multi-functional marketing team
• Stay up to date on digital marketing trends and share ideas with others on the team.

What we're looking for?

• Post secondary diploma or certificate, preferably in marketing or business.
• A self-starter with provable hands-on experience creating, optimizing and managing complex campaigns on Google & Bing
• Google Adwords Certification required - Advanced Search & Mobile preferred.
• Google Analytics experience required – Certification preferred.
• Strong written and spoken English communication skills.
• Able to multitask and deliver to deadlines in a fast-paced environment.
• Experience creating and managing paid Facebook Campaigns

Bonus points for:

• Knowledge of marketing automation platforms and scripting
• Knowledge of the Canadian LGBTQ community would be an advantage
• Wordpress, web & graphic design and Photoshop experience
• Experience working with Google's Doubleclick For Publishers (DFP)

Why work with OUTtv?

• We’re a fun, dynamic, collaborative and creative bunch
• We encourage open and honest communication, personal growth and development
• We have a casual dog-friendly environment close to downtown and transit