Performance Search Marketing Specialist - Vancouver | OUTtv Network | FreshGigs.ca | 01/02/17
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Performance Search Marketing Specialist Full-Time

Location: Vancouver
Company Name: OUTtv Network ()
Category: Online Marketing, SEO/SEM

OUTtv is Canada’s national broadcast network for the LGBTQ community. By joining our team, you’ll play a key role in our continued success and will be working for a company that is making a difference, and which is on the forefront of the evolving television and direct streaming landscape.

The Performance Marketing Specialist will join a growing in-house marketing team. If you're passionate about digital marketing, analysis and exceeding expectations, this might be for you!

What will you do?

Create:

  • Define, build and manage Pay Per Click (PPC) campaigns on Google, Bing & FB
  • Conduct keyword research and manage the online strategy to deliver results measured against established KPIs.
  • Create landing pages including copy, when required.
  • Set-up and conduct A/B testing of ads and landing pages

Optimize:

  • Ensure optimal performance of all campaigns
  • Analyze and interpret campaign results and visitor interaction patterns.
  • Seek new and innovative ways to reach our target market and drive conversions.
  • Ensure website content is optimized for organic visibility

Communicate:

  • Work as a key member of a multi-functional marketing team
  • Stay up to date on digital marketing trends and share ideas with others on the team.

What we're looking for?

  • Post secondary diploma or certificate, preferably in marketing or business.
  • A self-starter with provable hands-on experience creating, optimizing and managing complex campaigns on Google & Bing
  • Google Adwords Certification required - Advanced Search & Mobile preferred.
  • Google Analytics experience required – Certification preferred.
  • Strong written and spoken English communication skills.
  • Able to multitask and deliver to deadlines in a fast-paced environment.
  • Experience creating and managing paid Facebook Campaigns

Bonus points for:

  • Knowledge of marketing automation platforms and scripting
  • Knowledge of the Canadian LGBTQ community would be an advantage
  • Wordpress, web & graphic design and Photoshop experience
  • Experience working with Google's Doubleclick For Publishers (DFP)

Why work with OUTtv?

  • We’re a fun, dynamic, collaborative and creative bunch
  • We encourage open and honest communication, personal growth and development
  • We have a casual dog-friendly environment close to downtown and transit
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