Media Buyer - Toronto, ON | Pink Triangle Press | | 20/03/24

Media Buyer full-time

Location: Toronto, ON
Salary: $85,000 per annum
Company Name: Pink Triangle Press ()
Category: Marketing
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Be proud of who you are, where you work, and what you do!

Come Work With Us!

At Pink Triangle Press ("PTP") we're dedicated to championing diversity and inclusion through our work, and we're on the hunt for a dynamic and strategic Media Buyer to join our passionate team in amplifying our message to diverse audiences across various channels. The successful candidate will be primarily working on our website and will be comfortable working with explicit sexual content.

Who Are You?

You’re not a cog in a machine, and you never will be. You’re passionate and ambitious about what you do, and you never stop finding ways to do, and be better. You want to achieve greatness, and you want to work in an organization that supports you in getting there. You believe strongly that together, we are more than the sum of our parts.

Who Are We?

We’re Pink Triangle Press (“PTP”)— the organization behind brands such as Xtra Magazine (, Pink Ticket Travel ( and ( Heard of us? If not, check out what we do here ( We’re Canada’s largest and oldest LGBTQ2S+ media organization - we’ve been around since 1971. We’ve grown and added to what we do over the years, always keeping our mission in mind: Daring Together to Set Love Free.

At PTP we’re passionate, and we live our life and work to the fullest. We value, support, and care about each other, which comes through in our culture and the support that we provide our employees. We place a priority on employee health, happiness, and engagement - we’re truly a place where you can be who you are. We are all a key part of what makes PTP what it is - A Courageous, Passionate, Impactful, Connected, and Diverse organization that aims high, punches above its weight, and is always fabulous!

What we provide - a few highlights:

  • Competitive pay and a great group of people to spend time with every day
  • Flexible schedule
  • Great health benefits with no co-pay
  • A company-matched pension plan and life and disability insurance
  • Employee and family assistance program
  • A largely remote working environment
  • Access to training and support

Your key accountabilities in this role would be:

Media Strategy Development and Execution

  • Develop comprehensive media plans aligned with marketing objectives and target audience demographics by researching and analyzing market trends, competitor activities, and audience behavior to inform media buying decisions.

Vendor Management and Negotiation

  • Identify and establish relationships with vendors and media representatives, negotiating favourable terms and rates to secure prime advertising space and optimize campaign effectiveness.

Budget Management and Optimization

  • Manage advertising budgets effectively, including identifying opporutnities for cost saviings and efficiency, allocating resources to achieve maximum impact and ROI.

Campaign Performance Analysis

  • Monitor and evaluate the performance of advertising campaigns, and generate actionable insights and recommendations to optimize future media buying strategies and campaign performance.

Compliance and Risk Management

  • Ensure media buying is compliant with industry regulations, advertising standards, and company policies.

Cross-Functional Collaboration

  • Work closely with internal teams, including marketing, design, and analytics, to align media buying activities with overall marketing objectives and strategies.

Continuous Improvement and Innovation

  • Maintain a competitive edge by driving experimentation and testing of media mix and testing, and proactively identifying opportunities for innovation and improvement within media buying processes, technologies, and strategies.

Education & Experience:

  • 2-4 years of professional experience in the field of online campaign management and traffic generation
  • Bachelor’s degree in Marketing, Communication, Business or other quantitative fields (or equivalent experience)
  • Excellent negotiation skills and the ability to build and maintain relationships with media vendors.
  • Experience working with ad networks and managing bidding campaigns with ad platforms like Exoclick, TrafficJunky, TrafficStars, TrafficFactory, or similar.
  • Experience managing campaigns with Voluum or similar Ad Tracking and Affiliate Tracker Programs.
  • Nice to Have: Existing relationships with international Ad Network Platforms and Vendors who Manage Adult Traffic Advertisements.
  • Proficiency in analyzing campaign performance metrics and leveraging data insights to drive strategic decision-making.
  • Strong communication and collaboration skills, with the ability to work effectively in a fast-paced, team-oriented environment.
  • Familiarity with industry regulations and compliance requirements related to media buying activities.
  • Results-driven mindset with a passion for delivering impactful campaigns and maximizing ROI.
  • Knowledge of website and app conversion metrics, including CPM, CTR, CPC, CPL, CPA
  • Strong knowledge of Display Network management and Google Analytics

Join Our Team!:

If you're a strategic thinker with a passion for media buying and a commitment to diversity and inclusion, we want to hear from you! Join us in making a difference and shaping the future of media at Pink Triangle Press. Apply now to be a part of our mission to empower and inspire diverse communities worldwide! Note: By clicking on "Apply" you will be asked for fill out a short form, and update your resume and cover letter.

Some Final Notes From Us:

We know there may be fabulous candidates who might not meet all these criteria, or have terrific skills we haven’t thought of. If that’s you, please apply and tell us about yourself!

We’re committed to Employment Equity, and to providing a fair and equitable work environment. As part of our efforts to increase women and people of colour in leadership, we have signed the ParityPLEDGE ( We encourage applications from women, Indigenous people, people who are visible minorities and those living with disabilities. We are a trans-inclusive organization.

You do not need to be a part of the LGBTQ2S+ community in order to work here – allies are absolutely welcome to apply.

PTP is committed to ensuring accessible services and communications to individuals with disabilities. Once an applicant has been selected for an interview, requests for accommodation can be made at any stage of the recruitment process. Applicants should make their accommodation needs known when contacted.

Per annum salary: $85,000 Cdn.

Due to the volume of submissions, only applicants selected for the next step in our recruitment process will be contacted

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