Marketing Specialist, Event and Online Lead Conversion - Calgary, AB | Nureva | | 27/01/16
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Marketing Specialist, Event and Online Lead Conversion full-time

Location: Calgary, AB
Salary: $61,000 - $70,000 per year
Company Name: Nureva ()
Category: Marketing
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Marketing Specialist, Event and Online Lead Conversion

Permanent, Full-time position/40 hours a week

We have an opportunity for a bright marketing specialist to join our committed and creative team. Reporting to the Director, Product Marketing you will be responsible for a variety of initiatives including planning events and online campaigns to develop, nurture and convert prospects into qualified leads that drive our sales results.

What you will do

Event marketing

  • Research third-party events (tradeshows, conferences, etc.) in the US and Europe that would be useful in attracting, converting and closing leads for our education and business personas
  • Create detailed proposals for all events, including timelines, venues, vendors, staffing, budgets and nurture pathways
  • Coordinate with all internal and external stakeholders required to make events successful
  • Plan event layouts, booth designs and agendas
  • Prepare all staff to understand their roles, their schedules and any other details
  • Travel to the events to lead our presence
  • Collaborate with marketing teammates to promote events online
  • Develop detailed online follow-up plans and nurture pathways in Hubspot for these events
  • Analyze the success of each event and propose creative new improvements to the attendees’ experience

Online marketing

  • Work with content marketing manager to build a rich online content/editorial calendar that attracts a qualified audience
  • Manage and implement website conversion paths – CTAs, landing pages and lead generation
  • Work with SEO manager and content manager to understand the content needed around relevant terms
  • Optimize our marketing automation and lead nurturing processes through constant email and content delivery testing methodologies
  • Manage and build contacts lists on HubSpot by segmenting contacts based on their behaviors and past interactions with us
  • Manage and implement key conversion points – Qualified lead generation content and lead generation forms
  • Optimize marketing’s conversions’ paths and rates to drive more marketing-qualified leads to our sales team
  • Measure email results and optimize the nurturing workflows for higher conversions
  • Work to minimize list decay and unsubscribes while increasing productivity of emails sent
  • Measure the performance of all conversion assets including CTAs, landing pages, forms
  • Establish a regular analysis with sales to understand the effectiveness and quality of qualified leads coming from marketing (events and online)
  • Optimize qualified lead to customer conversion rate together with the sales team to increase efficiency in the funnel

What you will bring

  • Minimum one year experience in large-scale tradeshow and event planning and marketing to the North American education technology market
  • University degree or college diploma in business, marketing, public relations or communications
  • A solid understanding of the education technology conference, event and communities landscape in order to recommend appropriate events and strategies
  • A capability and interest to learn the European educational technology market
  • An ability to travel and work abroad for extended periods of time (up to 3-4 weeks depending on event schedules) in North American, Europe and possibly Australia
  • Excellent communications skills
  • Multilingual in one or several European languages such as French, Spanish, German, Portuguese, Italian, etc. is a requirement
  • Completion of all Hubspot certifications (Inbound, Hubspot software and Design)
  • Proficiency in Hubspot File and Design Manager tool including a basic understanding of HTML and CSS to do minor web site development changes
  • Fast learner who demonstrates great ability to adapt and excel in a start-up environment
  • Process oriented – demonstrated capacity to implement new processes that bring efficiency and improve results


Wage: Salary range from $61,000 - $70,000 per year. (40 hours a week).

Benefits included: competitive group benefit plan that includes coverage for health dental, life insurance, short-term and long term disability, and a Group RRSP with employer matching of employee contributions - 4 weeks’ paid vacation, and 4 “platinum” days (additional paid days off adjacent to summer long weekends).

Location of Work: 1000, 1221 8 Street SW Calgary, Alberta, Canada. The position requires travel within Canada and internationally.

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