Why the Stampede?
For over 100 years the Calgary Stampede has been the heart and soul of our city. It is both where and how we come together to celebrate our unique brand of western hospitality and community spirit. As we embark on the next chapter of our story, we will deliver exceptional experiences that entertain, educate and engage visitors. We will build inspired spaces to bring our community together to celebrate, and we will further energize the brand that has come to define our city. Our vision is to create a world-class, year-round gathering place in the heart of our great city.
The Marketing Specialist is a member of the Consumer Marketing team, responsible for the successful execution of various marketing strategies and achieves brand consistency in the development of marketing communications across all Stampede department and committee client groups.
Responsibilities of this role include, but are not limited to:
Working closely with the Marketing Manager, lead all external advertising campaigns with agencies of record from development of creative briefs, management of campaign roll-out, providing post-campaign reports and management of advertising budget.
Work closely with the digital marketing team to ensure that marketing activities are aligned and integrated across all media channels.
Utilize research such as audience segmentation, brand reputation and exit survey information to maximize impact of messaging and effectiveness of marketing spend.
Oversee local and national promotional activity ensuring strategic partnerships are developed to achieve program specific goals and objectives.
Oversee development and production of Stampede time publications (Stampede Planner and Souvenir Programs) ensuring sales and budget goals are met.
Mentor marketing coordinator(s) and casual/ seasonal staff with development of marketing strategies for Stampede department and committee specific initiatives. Provide support, direction and ongoing feedback.
Ensure marketing communications developed adhere to brand and visual identity guidelines and reflect applicable marketing creative platforms.
Support day-to-day relationship with key partners including advertising and media agencies of record.
Provide high level support to Marketing Manager including budget management, comprehensive activity summaries, administrative tasks and special projects, as required.
The ideal candidate will be proactive, optimistic and have worked in a dynamic environment where they have experience delivering on multiple priorities and will hold the following qualifications:
3 to 5 years of related experience in marketing, advertising or communications.
Exceptional communication, presentation, project management, and time management skills with the ability to prioritize.
Exceptional relationship skills.
Ability to influence without authority.
Strong analytic skills.
Highly adaptive and a proactive problem solver.
Experience working both independently and in a team-oriented, collaborative environment.
Advanced knowledge of MS Office Suite (Word, Excel, PowerPoint and Outlook) and Social Media tools.
The Calgary Stampede offers a unique and exciting work environment, an excellent pension and benefits package and the opportunity for advancement and employee training.