Full Time - 1 Year Contract
The main responsibility of the Coordinator, Marketing is to implement and execute the strategic marketing plan and budget for the Centre. All efforts are directed towards meeting the objectives of the Centre’s marketing plan.
• Assist with the Centre’s branding and marketing strategy in all areas; including advertising, events, charitable and community endeavors • Assist in the design and execution of a measurable & cost effective marketing plan and budget for the Centre which utilizes marketing funds to increase centre traffic, retailers sales and market share within a specific trade area • Foster regular communication with all appropriate parties including the Centre’s management, maintenance and security staff as well as tenants • Assist in the design of an annual marketing plan and budget that utilizes current Primaris research and analysis to set objectives, formulate strategies and detailed marketing tactics for the Centre • Coordinate and execute events and programs successfully using an assigned budget & ensuring accuracy and integrity in each program • Coordinate and execute Centre marketing materials, displays and promotion installations • Develop and foster relationships with customers, community groups, suppliers, tenants, staff and co-workers • Partner with IT and Management to develop and maintain the Centre’s website and social networking programs (i.e. Facebook, Twitter, Myspace, etc.) by ensuring property, tenant and event details are current and accurate • Research the market area and develop market data through local and national initiatives (i.e. focus groups) to respond to developments in marketing (where applicable) • Monitor and report on marketing initiatives; including the gift card program (where applicable) • Organize meetings with clients and suppliers • Review Primaris research such as traffic counters and intercept studies, in order to stay current with the marketplace • Develop and maintain new and existing relationships with industry personnel by attending industry specific meetings and networking events • Assist with media and advertising contract negotiations • Ability to work longer hours during special events and seasonal peaks (holiday hours) • Other duties as assigned
Formal Education and/or Certifications • Secondary School Diploma • Bachelor’s Degree or College Diploma in Marketing, Advertising, Business or related field is considered an asset • Marketing I or II from ICSC an asset Years of Experience • 2-4 years marketing experience, preferably within retail advertising or public relations agency setting Specialized knowledge, skills and abilities • Socially adept, congenial and proficient in dealing with diverse personality types with tact and diplomacy • Strong understanding of Shopping Centre terms and traffic strategies is an asset • Strong PC skills • Intermediate Microsoft Office (Outlook, Excel, Word) skills • Bilingual (French/English) – depending on the property location
• Communicate clearly, concisely, professionally and convey active listening and openness • Build positive relationships and demonstrate commitment, effort and a "take charge" attitude • Produce accurate work with attention to detail and consistently meet deadlines • Take ownership for actions, accept constructive criticism and make the necessary changes to behaviour • Overcome obstacles to get the job done, identify problems and recommend solutions • See change positively and adapt quickly to change in work requirements
• Respect: Value diverse perspectives, experiences and talents; treat others the way you would want to be treated • Empowerment: Use the means provided to carry out responsibilities to the best of your ability and to implement creative ideas • Integrity: Do the right thing, deliver on commitments and admit mistakes • Teamwork: Work together as one team toward common goals • Accountability: Hold yourself and others accountable for decisions and results