Marketing Communications Coordinator full-time

The Gastown Business Improvement Society is looking for an experienced and enthusiastic Marketing Communications Coordinator. The role is multi-faceted with a focus on writing and social media, but with a busy fall schedule, the right candidate will be jumping in to a number of fun events geared towards retail and the holiday season.

The Role:

• Work with the Executive Director and Marketing Manager to promote Gastown
• Oversee the Gastown.org web site, writing weekly written content maintaining the online calendar
• Identify marketing opportunities, either traditional or social
• Create measureable social marketing and outreach strategies
• Source and engage social influencers for partnership opportunities
• Use analytics to assess effectiveness of content and campaigns, continually seeking ways to grow community online
• Play a meaningful role in the development and execution of events
• Forge relationships with Gastown business owners for the purpose of content and social strategy
• Contribute to on-going process improvements and development of best practices

Your Skills:

• Degree / diploma in marketing, communications, public relations, journalism or digital media
• 3+ years experience in a related role
• Exceptional communicator, both written and verbal
• Detail oriented
• Adept at crafting social media posts tailored for specific audiences and platforms
• Inherently social with a willingness to reach out and connect with influencers
• Proactive team player
• Knowledge and experience using Hootsuite
• Experience with Joomla and Photoshop would be an asset