Marketing Automation and Campaign Specialist - Vancouver | University of British Columbia | | 05/01/18
This job has expired or been closed by the employer. View All Open Jobs Flash close

Marketing Automation and Campaign Specialist full-time

Location: Vancouver
Salary: $64,402 - $92,778
Company Name: University of British Columbia ()
Category: Marketing
View all University of British Columbia jobs →

Are you an email marketing pro with marketing automation chops? Want to play a major role in defining UBC's new CRM system and automation strategy? We want to hear from you!

Note: This posting closes on January 15, 2018.

Job Summary
The Marketing Automation and Campaign Specialist supports UBC's undergraduate recruitment process by cultivating prospective student engagement through email and messaging campaigns, identifying audience segments for nurturing, and planning customer (student) journeys in UBC's Customer Relationship Manager (CRM) system. This role is also responsible for developing and optimizing CRM campaigns used to increase participation and engagement rates among prospective undergraduate student with UBC.

The role assists in the development and implementation of new email marketing initiatives, and ensures these are repeatable, scalable, and extensible across other marketing channels (such as SMS) as technologies emerge. The role also prepares reports on all campaign activities. The Marketing Automation and Campaign Specialist will bring knowledge of best practices to the work, continually improving and optimizing campaigns, as well as developing strategies for segmentation and personalization. Key to this role is delivering timely and relevant content to students throughout the recruitment lifecycle from prospect, applicant, to UBC student. The role is integral to the achievement of the University's undergraduate enrolment objectives for UBC's Vancouver and Okanagan campuses.

Organizational Status
This role reports to the Manager, Recruitment Marketing and Prospective Student Engagement, and works within an integrated, cross-channel digital team. You will also work closely and collaboratively with the Manager, International Student Recruitment Technologies. Close consultation and collaboration with the international and domestic recruitment teams, as well as other key UBC stakeholders is critical to success of this position.

About UBC

As one of the top-ranking universities in the world, there is an important job to do at UBC: we are making the world a better place. This means UBC has a remarkable range of careers opportunities - it's not your typical day-to-day. With this kind of range, our people need to be unique, too. It takes people with vision, with a spark, with perseverance and with passion.

Learn more about the community, working environment and perks of working at UBC:

Office Photos

Office Location

1200 1874 East Mall
This job has expired or been closed by the employer, please visit our home page