MARKETING ANALYST

KEY RESPONSIBILITIES

• Understand all aspects of the business in order to anticipate needs; the service lines, and their key markets
• Monitor multiple sources to provide market intelligence and insight on market trends that may affect sales, budgets and other stakeholders
• Maintain monthly marketing dashboards that visualizes key performance indicators
• Conduct market research to analyze competitors; measure financial activity, market share and key strengths/weaknesses
• Provide data on market sizes, market share and associated forecasting
• Gather and report market information to assist in Mergers and Acquisitions in strategic growth initiatives
• Assist in the development of marketing plans, working with senior management and business development to better understand their current market and take steps to grow
• Assist in developing communications, advertising initiatives, brand awareness and promotions to enhance our clients understanding of why they should use WSP
• Produce a company-wide newsletter that communicates relevant industry news on a weekly basis
• Analyze website usage to determine trends and opportunities
• Assist in the creation of board presentations for senior executives

Qualifications

• University degree from a post-secondary institution
• 3-5 years' experience in marketing or in an analytical position, preferably within the engineering/oil and gas industries
• Technical understanding of marketing planning, research, data analysis, database management systems, CRM Administration, communications, promotions, and business to business marketing
• Ability to interpret large amounts of data and transform into meaningful information
• Advanced Excel skills (dynamic data models, pivot tables, vlookups, If Statements). Visual Basic would be considered an asset
• Working knowledge of querying in MS Access
• Intermediate PowerPoint skills
• Strong project management, business writing, and reporting skills
• Exceptional written and verbal communication skills
• Solid business acumen, management, analytical, and problem solving skills
• Effective time management, organizational, and leadership skills

WSP is committed to the principles of employment equity.
Only the candidates selected will be contacted.