Marketing Advisor - Calgary, AB | WestJet | | 23/02/12
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Marketing Advisor Contract

Location: Calgary, AB
Company Name: WestJet ()
Category: Marketing / Strategy


Responsible for the planning, development and execution of large scale marketing campaigns that support overall WestJet and WestJet Vacations marketing objectives. Working with the Manager, develop and manage the WestJet brand, including (but not limited to) brand campaigns and visual identity.


.Develop, make recommendations and execute marketing campaigns, including key messages, channel mix, communication vehicles, and creative direction
.Set objectives and metrics of success. Ensure key messages and tactics align to achieve campaign objectives and maintain brand consistency
.Work across the organization to align all communications. Review and provide final approvals, including the proofing, copywriting and editing of various media
.Manage campaign financials (both media and creative) including estimate development, monthly forecasting, PO establishment and invoice payments
.Develop, coordinate and facilitate comprehensive communication plans and annual marketing calendars for WestJet and WestJet Vacations
.Monitor and measure success of initiatives and campaigns, discuss past results and make recommendations for future initiatives
.Manage day to day creative and media partnership relationships (both internal and external)
.Primary contact with advertising agency to develop project concepts, provide direction on creative and copy, ensure projects are completed on-time and on-budget
.Responsible for ensuring internal awareness of initiatives; may include front line roll out presentations and communications
.Lead internal teams on campaign execution, including communication of roles and responsibilities, weekly status meetings and status reports to leader(s)
.Manage internal teams with various marketing assets to ensure brand consistency
.Develop briefs, execute plans and develop post mortems to support new route and product launches as well as other identified go-to-market company initiatives
.Provide recommendations and insight to the Manager regarding the maintenance of brand standards for WestJet and WestJet Vacations' visual identity (including templates and design mandates) ensuring a consistent image and voice or tone is used for all communications in the marketplace


.Degree in marketing or communications, or equivalent experience (5+ years) in marketing and/or advertising
.Experience planning and executing large scale campaigns is essential
.Strength in development of long-term planning, development and execution
.Ability to simultaneously manage all aspects of multiple projects while consistently meeting strategic objectives; keep deadlines and tight budgets; highly organized and detail oriented; provide clear internal/external communication; follow through on tasks; and collect and provide measurable results
.Ability to project manage campaigns from conceptualization to implementation with flawless execution
.Experience in working with various mass media including TV, radio, digital, out of home, direct and print
.Has a solid understanding and experience in managing external agencies, partners and vendors
.Team player
.High standard of initiative and strong work ethic
.Superior communication and relationship management skills
.Spoken and written knowledge of French would be an asset
.Experience in the hospitality, travel and/or aviation industry an asset
.Strong knowledge of Microsoft Office

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